Cold Calling Turned Warm: Why Modern Sales Professionals Are Resourceful

Cold Calling Turned Warm: Why Modern Sales Professionals Are Resourceful

A New Era Cold calling once dominated the sales world. Up until the 1980s and 1990s, together with having the ‘gift of the gab,” it was the hallmark of persistence: ‘smile as you dial’, and dial, hoping a “yes” would land.Nowadays, buyers seldom answer unsolicited...