Sales Training Courses
Revamp your sales team with our tailored sales training programs
Join the ranks of over 8,000 sales leaders and professionals who have transformed their teams through our cutting-edge sales training.
We Have 300+ Testimonials From Sales Directors
Our Sydney sales training results speak for themselves with Sales Directors enthusiastically sharing the remarkable outcomes. They share how the training process, assessment techniques, delivery methods have had such profound impact on their team’s mindset, accountability, and performance. Our training stands out for its engaging, practical, motivational, and fun approach. Teams become active participants in their development, fostering a sense of ownership and accountability that leads to highly skilled, confident, and empowered members.
Dedicated Support For Sales Directors Is Provided
We offer specialised training and support tailored to Sales Leaders, equipping them with the framework needed to build and lead highly successful, motivated, and driven teams. The Sales Leader is the linchpin of our approach, and our unwavering support throughout our partnership is of paramount importance.
A Comprehensive Online Sales Training Suite Is Available
We offer face to face training plus online training with The Academy.
A Multi-Stage, Sales Training Development Pathway to evolve your team
Our training programs are meticulously designed to boost performance across all levels of sales experience. A typical development plan might include a two-day deep dive into essential skills (often the Sales Accelerator), followed by a day focused on understanding personality styles (Extended Disc – understanding your customers).
We also offer deep dives into critical areas including Business Development, Presentation Skills, and Negotiation Techniques. Sales Leaders are encouraged to accompany their teams on the Sales Accelerator, Disc, and deep dives (particularly if they engage with clients), and then progress to the Sales Leadership Series. Plus everyone gains access to The Academy.
Get Sales Expertise At Your Fingertips
Our Sydney sales training programs are curated and designed by Founder, Director, Lead Trainer, and sales expert, Charmaine Keegan. She shares over 30 years of high-end sales leadership experience. Charmaine is a renowned authority on sales, with a track record as an author, blogger, international keynote speaker, and panellist. Our other key sales trainers collectively offer an average of 30 years of experience spanning various selling methodologies.
Face-to-face workshops
Blended learning: online + coaching
Create a highly skilled, empowered confident team that get results
The 5 stage sales training development pathway
We work with you to develop a program designed to evolve the skill sets of sales leaders and their team. We create a development plan tailored to your outcomes and is likely to include some of the key programs from the development pathway below.
As an example:
- For experienced Sales Leaders and professionals looking to evolve their skills and enhance their performance – you can start with Stage 2: The Sales Accelerator, our signature program and them move through the other programs.
- For those newer to sales (under 5 years experience) it can be most appropriate to start with the Stage 1 program – Sales Essentials.
Tailoring The Right Training Program For You – The 4-Step Process
The Sales Training Development Pathway
Hover over the circles below to learn more about each of our sales courses.
1 DAY
- Provide premium service 100% of the time
- Be professional
- Learn a framework for excellence
- Rapport
- Communication
- Complaint Handling
- Handling challenging customers
- Telephone skills
- Trust
- Managing Clients’ Expectations
- Listening
- Empathy
- Language
Customer Service has a designated 4 stage program
1 DAY
- Sales 101
- Be a confident sales person
- Be the trusted advisor
The fundamentals of sales
- Communication
- Questions
- Phone techniques
- Commercial conversations
- Building relationships
- Energy
- Mindset
- Listening
- Engaging customers
- Professional acumen
- Control the conversation
- Assertive
ACADEMY RESOURCE HUB
Live Masterclasses, Podcasts, Webinars, Videos, eBooks and Guides, Q&A, full Sales Essentials program online (70-lessons)
6-week membership
2 DAYS
- Be the trusted advisor
- Be empowered, confident and motivated
- 7 key areas of sales: how to find, create and convert each sale
Sophisticated selling techniques
- Mindset
- Professionalism
- Exploration
- Questions
- Listening
- Objections
- Negotiation
- Business Development
- Account Development
- Presenting
ACADEMY RESOURCE HUB
Live Masterclasses, Podcasts, Webinars, Videos, eBooks and Guides, Q&A, full Sales Accelerator program online (150-lessons)
1 DAY
- DISC Personality types
How to identify DISC personality styles and communicate more effectively with your client for better results
Identifying
- Your own natural style for improved self-awareness
- Your colleague’s style
- Your client’s style
Understand
- How people think, fell, act and behave and communicate differently
- How to speed read others style
- How to successfully adapt your communication style
- How to amend your approach/meeting/presentation/emails - all engagement for better outcomes
- How to motivate your client to buy
2 DAYS
- Strategy for Business Growth through Key Account Development & Acquisition
- What makes a successful business development person?
- The key processes for a business development plan?
- Prospect & existing customer development
- How to ‘sell’ without ‘selling’
- The art of persuasion
- Qualifying your prospects
- Follow up techniques
- The art of turning one into many
- Effective networking
- Building your emotional intelligence
- Creating a business development plan
2 DAYS
- How to win business
Persuasive presentation skills
- What makes a great presenter?
- Creating logical, persuasive and engaging presentations.
- How to avoid audience boredom
- How to analyse your audience
- Effective Structuring
- How to make your messages memorable
- Our unique and fool-proof, 7-Step Presentation Planner
- First Impressions and setting the scene
- Managing nerves
- Owning the room
- Using spaces well
- Avoiding ‘Death by PowerPoint’
- Effective Audience Participation
- Answering questions
- Planning and practicing
2 DAYS
- Skillfully prepares you for both “on-the-spot” ad hoc, and complex planned negotiations
A road map to increased confidence of which clever negotiating is a major step
- How to plan a skilful negotiation
- Choose the best strategy
- Using team strengths
- Spotting key tactics others use and practical counters that keep you in control
- Controlling the whole process to ensure you maintain a positive relationship
- This workshop will immerse you in openings, planning, tactics, power shifts, persuasion, process, control and relationship skills
2 DAYS
- NLP Techniques
- How the top 0.00001% of sales people think, behave and communicate
- Become the most successful salesperson you know
Advanced selling techniques
- Rapport
- Mindset
- Communication
- Eye patterns
- Strategies
- Buying
- Motivating
- Convincing
- Meta programs
- Values
EMERGING LEADERS
Mentoring
- How to be a successful mentor
- Personality types and Ei
- Mindset & stress
- Coaching & guiding
Click the image to expand.
Leadership Programs x 4
What are the qualities of a great sales person?
This short video (1 min 12 seconds) summaries why these three qualities are key when it comes to your job as a sales professional. Results (getting the sale) is a consequence of these.
- Mindset
- Seek to Understand
- Compelling message
Paul Keating put two of his sales teams through our training
He has teams with a mixed level of experience with some very senior people and some newer to sales. Within one day of doing our course, he saw the effect in their work – less discounting and more profit.
Charmaine has a wealth of knowledge that she draws on from years of sales. She also is a very experienced NLP Trainer.
Paul Keating, GM, Audio Visual Events.