Sales Training Courses
Upskill, empower and bring confidence to your team
Sales Training Courses Australia wide.
Learn a universal strategy, methodology and language
Sales Training Courses
With over 200 reviews on Google, Leaders have trusted Smarter Selling for over 15 years to deliver highly relevant, practical and sophisticated sales techniques
Modern techniques- know the latest way to connect, engage, communicate and convert
Workshop style- our engaging programs are recognised for ‘full buy-in’, interactive and hands-on
Expert Trainers- we know how to upskill, empower and bring confidence to your team
Keynote- most of our trainers are keynote speakers bringing value across Australia and the world
Practical- learn a common methodology and universal language for successful outcomes
Practical– learn a common methodology and universal language for successful outcomes
Integrity– let’s drop the ‘trickery’ and embrace collaborating and partnering, being open and being of value
Results – Create a positive team environment where your team are dynamic, proactive and driven
Sales Training Programs / Workshops
aRevamp your sales team with our tailored sales training courses & programs
Join the ranks of over 35,000 sales leaders and professionals who have transformed their teams through our cutting-edge sales training.
We Have 300+ Testimonials From Sales Directors
Our Sydney sales training results speak for themselves, with Sales Directors enthusiastically sharing the remarkable outcomes. They share how the training process, assessment techniques and delivery methods have had such a profound impact on their team’s mindset, accountability, and performance. Our training stands out for its engaging, practical, motivational, and fun approach. Teams become active participants in their development, fostering a sense of ownership and accountability that leads to highly skilled, confident, and empowered members.
Dedicated Support For Sales Directors Is Provided
We offer specialised training and support tailored to Sales Leaders, equipping them with the framework needed to build and lead highly successful, motivated, and driven teams. The Sales Leader is the linchpin of our approach, and our unwavering support throughout our partnership is of paramount importance.
A Comprehensive Online Sales Training Suite Is Available
We offer face-to-face training plus online training with The Academy.
A Multi-Stage, Sales Training Development Pathway to evolve your team
Our training programs are meticulously designed to boost performance across all levels of sales experience. A typical development plan might include a two-day deep dive into essential skills (often the Sales Accelerator), followed by a day focused on understanding personality styles (Extended Disc – understanding your customers).
We also offer deep dives into critical areas, including Business Development, Presentation Skills, and Negotiation Techniques. Sales Leaders are encouraged to accompany their teams on the Sales Accelerator, Disc, and deep dives (particularly if they engage with clients) and then progress to the Sales Leadership Series. Plus, everyone gains access to The Academy.
Get Sales Expertise At Your Fingertips
Our Sydney sales training programs are curated and designed by Founder, Director, Lead Trainer, and sales expert Charmaine Keegan. She shares over 30 years of high-end sales leadership experience. Charmaine is a renowned authority on sales with a track record as an author, blogger, international keynote speaker, and panellist. Our other key sales trainers collectively offer an average of 30 years of experience spanning various selling methodologies.
Recent Programs
Simon McKenzie
National Sales Manager Burwell
★ ★ ★ ★ ★
We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders...
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to find out how she can best tailor a program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.
She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.
Overall, we see ourselves as Trusted Advisors so this approach aligned with our values - and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell
Tom Pospieszny
National People & Culture Manager
Aidacare
★ ★ ★ ★ ★
At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team...
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With that we take nurturing and developing our team seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.
Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.
Tom Pospieszny
National Manager People & Culture
Aidacare
Adrienne Jerram
Director of Marketing and Customer Experience
SDN Children's Services
★ ★ ★ ★ ★
We've worked with Charmaine since 2017 to support our services, as her approach is around being...
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your authentic self and engaging with families with integrity. She has years of experience in training people to support families, how to communicate effectively and how to be a trusted advisor.
The training covered key connection points, mindset, projection, assumptions, bias, language, intent, reading others and adapting to the families. Charmaine ensures that it’s all about the family and discusses how each touchpoint can wow and excite a family about the centre.
Charmaine’s superpower is bringing passion and excitement to the role we play, keeping everyone engaged, keeping it on point, practical, and relevant and weaving relevant stories. Within an hour you can see a shift in their attitude and intent.
Adrienne Jerram
Create a highly-skilled, empowered and confident team that gets results
The 5-stage sales training development pathway
We work with you to develop a program designed to evolve the skill sets of sales leaders and their teams. We create a development plan tailored to your outcomes, which is likely to include some of the key programs from the development pathway below.
As an example:
- For experienced Sales Leaders and professionals looking to evolve their skills and enhance their performance – you can start with Stage 2: The Sales Accelerator, our signature program and then move through the other programs.
- For those newer to sales (under 5 years of experience), it can be most appropriate to start with the Stage 1 program – Sales Essentials.
Tailoring The Right Training Program For You – The 4-Step Process
The Sales Training Development Pathway
Hover over the circles below to learn more about each of our sales courses.
1 DAY
- Provide premium service 100% of the time
- Be professional
- Learn a framework for excellence
- Rapport
- Communication
- Complaint Handling
- Handling challenging customers
- Telephone skills
- Trust
- Managing Clients’ Expectations
- Listening
- Empathy
- Language
Customer Service has a designated 4 stage program
1 DAY
- Sales 101
- Be a confident salesperson
- Be the trusted advisor
The fundamentals of sales
- Communication
- Questions
- Phone techniques
- Commercial conversations
- Building relationships
- Energy
- Mindset
- Listening
- Engaging customers
- Professional acumen
- Control the conversation
- Assertive
ACADEMY RESOURCE HUB
Live Masterclasses, Podcasts, Webinars, Videos, eBooks and Guides, Q&A, full Sales Essentials program online (70-lessons)
6-week membership
2 DAYS
- Be the trusted advisor
- Be empowered, confident and motivated
- 7 key areas of sales: how to find, create and convert each sale
Sophisticated selling techniques
- Mindset
- Professionalism
- Exploration
- Questions
- Listening
- Objections
- Negotiation
- Business Development
- Account Development
- Presenting
ACADEMY RESOURCE HUB
Live Masterclasses, Podcasts, Webinars, Videos, eBooks and Guides, Q&A, full Sales Accelerator program online (150-lessons)
1 DAY
- DISC Personality types
How to identify DISC personality styles and communicate more effectively with your client for better results
Identifying
- Your own natural style for improved self-awareness
- Your colleague’s style
- Your client’s style
Understand
- How people think, fell, act and behave and communicate differently
- How to speed read others' style
- How to successfully adapt your communication style
- How to amend your approach/meeting/presentation/emails - all engagement for better outcomes
- How to motivate your client to buy
2 DAYS
- Strategy for Business Growth through Key Account Development & Acquisition
- What makes a successful business development person?
- The key processes for a business development plan?
- Prospect & existing customer development
- How to ‘sell’ without ‘selling’
- The art of persuasion
- Qualifying your prospects
- Follow up techniques
- The art of turning one into many
- Effective networking
- Building your emotional intelligence
- Creating a business development plan
2 DAYS
- How to win business
Persuasive presentation skills
- What makes a great presenter?
- Creating logical, persuasive and engaging presentations.
- How to avoid audience boredom
- How to analyse your audience
- Effective Structuring
- How to make your messages memorable
- Our unique and fool-proof, 7-Step Presentation Planner
- First Impressions and setting the scene
- Managing nerves
- Owning the room
- Using spaces well
- Avoiding ‘Death by PowerPoint’
- Effective Audience Participation
- Answering questions
- Planning and practicing
2 DAYS
- Skillfully prepares you for both “on-the-spot” ad hoc, and complex planned negotiations
A road map to increased confidence of which clever negotiating is a major step
- How to plan a skilful negotiation
- Choose the best strategy
- Using team strengths
- Spotting key tactics others use and practical counters that keep you in control
- Controlling the whole process to ensure you maintain a positive relationship
- This workshop will immerse you in openings, planning, tactics, power shifts, persuasion, process, control and relationship skills
2 DAYS
- NLP Techniques
- How the top 0.00001% of salespeople think, behave and communicate
- Become the most successful salesperson you know
Advanced selling techniques
- Rapport
- Mindset
- Communication
- Eye patterns
- Strategies
- Buying
- Motivating
- Convincing
- Meta programs
- Values
EMERGING LEADERS
Mentoring
- How to be a successful mentor
- Personality types and Ei
- Mindset & stress
- Coaching & guiding
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