Creating High-Performing Sales Teams
Empowered to Achieve Exceptional Results

Sales Training Sydney, Melbourne

Selling has changed

Modern sales means collaborating and partnering with your clients, positioning yourself as the trusted advisor

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Have integrity and authenticity

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Be the authority in your field

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Be the subject matter expert

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Have a universal methodology and language

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Understand the science of selling

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Learn advanced communication techniques

See Our Interactive Workshops

How Does Sales Training Work?

Sales training programs designed for sales leaders who want to drive high performance teams

35,000 sales leaders and professionals are enjoying the success from implementing the strategies they learn in our sales training.  Here’s a few more reasons to choose us.

Results: We have over 1,000 testimonials from Sales Directors sharing their results.

They explain the process, assessment, delivery and impact the training is having on their teams mindset, accountability and results. From the strategy taught to how the training is interesting, practical, motivational and fun. How their teams are involved and invested in their own development and therefore they have ownership and accountability in their development. This results in highly skilled, confident, empowered team members.

Sales Directors: We have specific training and support for Sales Leaders so they have a framework to create and lead a highly successful, motivated and driven team.

The Sales Leader is at the heart of everything we do. Our support during our partnership is of paramount importance.

Suite of Training Programs: The courses are designed to enhance performance at every level of sales experience.

A typical development plan would be a two day deep dive of skills – often the Sales Accelerator – followed by personality styles – one day Extended Disc- reading your customers).  Then from here – strategy deep dives on Business Development, Presenting, Negotiation.

Sales Leaders would accompany their team on the Sales Accelerator, Disc and deep dives (if they are engaging with clients) and then do the Sales Leadership Series. Then everyone would have access to The Academy.

Sales Experts: The training is designed by our Founder, Director, Lead Trainer and leading Sales Expert, Charmaine Keegan.

She brings over 30 years, high end sales leadership experience. The absolute authority in all matters sales related, Charmaine is an author, blogger, international key note speaker and panellist. The other key sales trainers have an average of 30 year’s experience spanning all sales methodologies.

Simon McKenzie

National Sales Manager Burwell

★ ★ ★ ★ ★

We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders...

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to find out how she can best tailor a program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.

She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.

Overall, we see ourselves as Trusted Advisors so this approach aligned with our values - and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell

Tom Pospieszny

National People & Culture Manager
Aidacare

★ ★ ★ ★ ★

At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team...

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With that we take nurturing and developing our team seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.

Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.

Tom Pospieszny
National Manager People & Culture
Aidacare

Adrienne Jerram

Director of Marketing and Customer Experience
SDN Children's Services

★ ★ ★ ★ ★

We've worked with Charmaine since 2017 to support our services, as her approach is around being...

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your authentic self and engaging with families with integrity. She has years of experience in training people to support families, how to communicate effectively and how to be a trusted advisor.

The training covered key connection points, mindset, projection, assumptions, bias, language, intent, reading others and adapting to the families. Charmaine ensures that it’s all about the family and discusses how each touchpoint can wow and excite a family about the centre.

Charmaine’s superpower is bringing passion and excitement to the role we play, keeping everyone engaged, keeping it on point, practical, and relevant and weaving relevant stories. Within an hour you can see a shift in their attitude and intent. 

Adrienne Jerram

Director of Marketing and Customer Experience

FAQs

What is Smarter Selling?

Smarter Selling is a leading sales training provider bringing modern, proven sales techniques to teams across Australia and internationally with regular public workshops held in Sydney and Melbourne.  The comprehensive programs are designed to refine strategies that transform client communication and engagement resulting in more sales and more profit. Equipped with a clear framework, professionals are empowered and emerge more confident to have better conversations and help more customers as the Trusted advisor – increasing client acquisition and retention and converting more.

Which course should I begin with?

Beginners: If you have a team with no prior experience and need a ‘fundamentals’ then ‘Sales Essentials’ covers communication and selling.

Beginners and I’m doing business growth: if you are new to sales and you are responsible for growth, so handling many objections, doing a lot of educating, maybe negotiation and account development/acquisition then you need to jump to the Sales Accelerator program.

If you have a seasoned team, who now need to learn the latest in how to be the Trusted Advisor, how to drive growth then the advanced sales program – the Sales Accelerator.

If your team is a mix and you want them to learn together, then the Sales Accelerator program.

How long are the courses?

Smarter Selling sales courses vary in length based on content and training objectives.

Targeted sales kick-off sessions can be a day or half a day, while the more comprehensive programs run for one to three days.

The longer programs deepen learning opportunities around understanding default beliefs and behaviours with practical workshopping for improved and more effective approaches.

What is the Smarter Selling USP?

Smarter Selling training success is based on several unique factors combined:

Trainers’ Expertise & Sales Credibility:
Depth of Knowledge: Each trainer brings veritable sales experience, having successfully run multiple businesses and worked in blue-chip Sales Leadership over 30 years. They are at the cutting edge of the latest way to communicate effectively.  SmSarter Selling Founder, Charmaine as a recognised sales expert is a sought-after panellist and event keynote speaker for her expertise on how to sell with integrity.

Coaching Success: Each trainer has extensive training experience. They know how to get the best out of everyone by creating a safe and nurturing learning environment that gets people open, and comfortably putting aside beliefs and egos. We know just the right amount of stretch for someone to embrace an idea and practice it. We vary and adapt learning styles to suit individuals. The teams’ well-being and learning are at the centre of everything we do. 

Practical: Smarter Selling is known for being engaging and hands-on. The programs are fully immersive with workshopping techniques, interactive Q&A, and collectively shaking out ideas.  We help someone positively rewire how they feel about their role and their potential.

Fun: It’s a fact, although unintentional, our programs are fun. Humour and laughter are a great leveller, and when the trainers can be open and laugh at themselves it creates an inclusive environment for others. We combine light-heartedness with comprehensive learning.

Quick and long-lasting results: advanced training methodology enables participants to recognise and understand their beliefs on what’s holding them back and adopt a higher level of emotional intelligence around sales.
People shift from traditional sales to adopt a more professional, sophisticated approach where they are strategically collaborating and partnering with their clients. This mindset adjustment generates increased confidence, positive thinking and a set of behaviours. Participants emerge more proactive and motivated to help their clients. 

Evaluation & Process: The robust pre-training approach and set-up (understanding the company, clients and individuals) means that the training is practical and relevant.

Core Philosophy: Our fundamental principle is based on the ability to observe and adapt – reading clients and their buying strategies.  How to heighten emotional intelligence. How to drive performance and strive for results.

Care Factor: Smarter Selling Trainers are chosen for their subject expertise, and their proven abilities and care factor to ensure successful programs. Dedicated to client outcomes, they go above and beyond every time.

The Academy: A full suite of online resources is part of each Smarter Selling program. Participants get access to the full course, made up of succinct 3-6 minute videos plus a host of additional resources including downloadable templates, live masterclasses, podcasts and much more. Equipping individuals to continuously refine and evolve their skills.

How do I know which course is right for my company/me?

Begin with a free consultation where we discover what will be right for you and your business.
We’ll discuss your unique situation, including factors like:

Your business goals and challenges
Your customer journey and key touchpoints
Your products or services, including strengths and obstacles
Your team’s current engagement and performance needs

Based on this understanding, we’ll then recommend the best training path for your / your team’s development.
Options could include: 

-A fully customised program designed specifically for your business
-Our comprehensive sales performance enhancement workshops
-A combined approach of a core program on key topics plus tailored ‘focus area extender’ coaching sessions

Contact us today to schedule your free consultation and find the right sales training solution for you or your team.

Where is the location?

Sydney’s location:
Adina Apartments, 359 Crown Street, Surry Hills, Sydney, NSW 2010.

Melbourne’s location:
Vibe Hotel, 1 Queen St, Melbourne VIC 3000

What if I have a number of people on my team attend?

Most teams attend together, it helps with learning the same methodology, being consistent with language used in the office, and support for each other.
Chat to us about your teams development through the stages. (There’s a sliding discount for 4+ attendees).

Can we put beginners and experienced on the same course?

Yes absolutely. The Sales Accelerator is set up for those with some experience behind them. Most companies would put their team on the same course so that they are consistent in their methodology and also bounce ideas off each other.

What if I need to cancel or move dates?

If you give 21 days notice you can either move your booking to a different date or have a full refund. Anything less than 21 days then there is no refund.

We have very experienced salespeople, which course should they do?

We train many salespeople that are very experienced, most with 25 years experience. We are all evolving! Those with experience start their journey with us at Stage 2: The Sales Accelerator, and then expand on their requirements by attending Stage 3: Business Development, Negotiation and Presenting and then Stage 4: Sales Mastery: NLP techniques.

We also have a receptionists and customer service that engage with clients - should they attend?

Absolutely! All ‘touch points’ with the client need to know how to engage meaningfully, using the right language, how to be the ‘trusted advisor’. Inevitably, they are all influencing the clients perception of the business. (Stage 1: Sales Essentials is set up for those ‘foundations’ of how to sell. If they are attending with their team we would suggest they attend the same course – the Sales Accelerator).

Can our organisation have their own tailored program?

Yes, we work with many organisations to develop tailored training. Contact our team now to discuss.

Do you offer tailored corporate training?

Yes, Smarter Selling specialises in creating tailored in-house training programs for corporate teams. These programs are customised to align with your company’s goals, culture, and sales process. We get to know your business and the client touch points, conducting a thorough analysis of where you are at and where you need to get to. We then create a training to exceed your goals.

Does sales training work?

When you have the right set-up (i.e. the Leader fully involved with the process, clear on the priorities, focus areas and outcomes) and you partner with the sales training company (choose the right company that will catapult performance) and essentially, drive the new learnings after the program then yes, it works incredibly well.

The side effect is also team morale, teamwork, confidence, empowerment and longevity to a company that cares and invests in them.  The key is for the leader to be fully present, we call them ‘the bus driver’ they are driving that bus for the next 365 days so ensuring they work with the training company on pre strategy/on the program/post program roll out strategy.Â