Creating High-Performing Sales Teams
Empowered to Achieve Exceptional Results
Sales Training Sydney, Melbourne
Selling has changed
Modern sales means collaborating and partnering with your clients, positioning yourself as the trusted advisor
Be the authority in your field
Be the subject matter expert
Have integrity and authenticity
Have a universal methodology and language
Understand the science of selling
Learn advanced communication techniques
Know the latest in reading personality types and buying behaviours
Understand NLP and mindset tools
See Our Interactive Workshops
How Does Sales Training Work?
Programs designed for sales leaders who want to drive high performance teams
35,000 sales leaders and professionals are enjoying the success from implementing the strategies they learn in our sales training. Here’s a few more reasons to choose us.
Results: We have over 1,000 testimonials from Sales Directors sharing their results.
They explain the process, assessment, delivery and impact the training is having on their teams mindset, accountability and results. From the strategy taught to how the training is interesting, practical, motivational and fun. How their teams are involved and invested in their own development and therefore they have ownership and accountability in their development. This results in highly skilled, confident, empowered team members.
Sales Directors: We have specific training and support for Sales Leaders so they have a framework to create and lead a highly successful, motivated and driven team.
The Sales Leader is at the heart of everything we do. Our support during our partnership is of paramount importance.
Suite of Training Programs: The courses are designed to enhance performance at every level of sales experience.
A typical development plan would be a two day deep dive of skills – often the Sales Accelerator – followed by personality styles – one day Extended Disc- reading your customers). Then from here – strategy deep dives on Business Development, Presenting, Negotiation.
Sales Leaders would accompany their team on the Sales Accelerator, Disc and deep dives (if they are engaging with clients) and then do the Sales Leadership Series. Then everyone would have access to The Academy.
Sales Experts: The training is designed by our Founder, Director, Lead Trainer and leading Sales Expert, Charmaine Keegan.
She brings over 30 years, high end sales leadership experience. The absolute authority in all matters sales related, Charmaine is an author, blogger, international key note speaker and panellist. The other key sales trainers have an average of 30 year’s experience spanning all sales methodologies.
Based on - 187 Reviews
Fiona Kurtz
April 2024
★ ★ ★ ★ ★
I recently had the pleasure of attending Charmaine's Smarter Selling training program. Wow, what a program! if you are thinking about doing it - don't wait...
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Aidacare prides itself on customer service excellence and doing the best for its customers. For over 6 years they have partnered with Charmaine at Smarter Selling for sales and communication training and its clear why. Charmaine brings real world insights and knowledge into the classroom in a upbeat, friendly and humorous way. Making it practical and relevant to the day to day situations that leaders and our teams face. As Regional Manager for Southern NSW I am responsible for managers and front line staff to be the best versions of themselves.
Today’s training has really set me up with a clear structure and process for me and the wider team. The online Academy that Charmaine offers will serve to extend and build on the lessons as we roll that out to the broader team and use it for training purposes.
We are super excited, motivated and ready to hit our stores tomorrow with fresh eyes and clear vision!
Thanks for everything Charmaine, you truly are a gem!
Liz Smith
July 2024
★ ★ ★ ★ ★
Charmaine has supercharged our team! From how to tie in marketing ideas, through proactively adding value through LinkedIn calls
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emails and visits.
Charmaine got to know our business (understanding our client interaction) and our team (getting them invested and asking them questions about how they engage, how they ask questions, listen, handle objections, do visits and growth the business.. ) and then curated a practical, enlightening and relevant two-day program.
Key words the team really were drawn into – Trusted Advisor, Authority, Subject Matter Experts.
As already experienced professionals we now feel we have the edge with the ‘know how’ on being proactive, how to be of value to our clients, how to engage more meaningfully. The philosophy resonated with us – have integrity, be authentic and be helpful.
We did all manner of exercises, learning and then workshopping.
It was great to be with the team and see ideas born, shaped and planned.
In each break the team were full of enthusiasm, contributing to how we can drive the business forward.
For 18 years we have been the leaders and now we have the program we really do feel like we own that feeling.
Wayne Zhou
Aug 2024
★ ★ ★ ★ ★
As a Keynote speaker and presenter, Charmaine was the best I’ve seen.
Dynamic, motivational, fun, inspirational, relevant, and practical. It blew us away.Â
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Everyone was hanging on every word whilst scribbling insights and action points.
From the very first contact Charmaine was different. It was outside of hours; it was a long weekend. She replied professionally, already looking up our business and tailored and response. As a MD I was already impressed.
She certainly practises what she preaches. First in, best dressed. Care about the other person, have your intent to help. Understand and add value.
She imparted an expertly crafted session that had the exact mix of learnings, insights, workshopping, sharing, laughing, and rewiring!
The content was the best I’ve seen.
The latest in Neuroscience, NLP, Hypnosis, Communication, Influencing, Sales, and Customer Service Excellence techniques.
The delivery is the best I’ve seen.
Naturally full of positive uplifting energy she is a natural in front of audiences, oozing proactivity, and accountability (you are in charge of your state). Down to earth and relatable. Putting everyone at easy, making it both safe whilst stretching/challenging thinking framed in the right way, easily answering questions in a way that empowered and provided confidence.
My team of 30 (who I thought would be cautious and reserved) were transfixed, fully engaged, opening up quickly and participating with questions and sharing insights.
They all thanked me for the session, visibly standing taller, happier, more confident and more certainty over how to sell with integrity. How to be the trusted advisor.
Blown away,