Energetic, dynamic, inspirational, fun and motivational
Keynote Speaking &
Sales Kick off!

Thought-leader and leading Sales Expert  

Elevate Your Event – Empower Your Team – Ignite Your Sales

Learn sophisticated techniques on communication, influence and sales

High Performing Sales

Customer Experience Excellence

Leadership

Business Growth

Culture Transformation

Resilience & Motivation

Mindset

Keynote & Event Speaker

Charmaine Keegan is more than a dynamic speaker and high performance sales trainer – she is a catalyst for transformation!

Are you looking to inspire and revitalise your sales team –  empower them on how to drive growth as a Trusted Advisor and Subject Matter Expert?

Are you seeking a thought leader to ignite new benchmarks and thinking around excellence in communication, sales, influence and leadership at your upcoming team event? 

Are you a conference organiser searching for an impactful, engaging and entertaining keynote speaker to motivate and energise a professional audience around team and personal high performance?

Then we would love to help transform your event into a talking and turning point – uplifting your audience with a tailored immersive experience on modern sales and communication insights geared for high and long-lasting impact.

Our goal is to help make your event an outstanding success and a memorable highlight!

Client Engagement has evolved, and now more than ever, demands sophisticated sales communication that forges authentic connection – credibly positioning yourself with integrity as a Subject Matter Expert, Authority in your Field and The Trusted Advisor.”

Charmaine Keegan

Themes & Topics

Customised to your event goal and audience on:

  • Modern Sales Techniques
  • Customer Service Excellence
  • Advanced Communication
  • NLP
  • Influence
  • Mindset & Belief Transformation

Topics currently in vogue

How to:

  • Embrace Selling
  • Have Integrity and Be Authentic
  • Handle Objections
  • Convert More Business
  • Read Body Language
  • Heighten Your Emotional Intelligence
  • Interpret and Adapt to your Client’s Communication Style
  • Understand the Full Sales Journey
  • Deal with AI
  • Cultivate a Growth Mindset Culture
  • Lead a High Performing Team

Charmaine is a true sales expert and natural speaker in the way she holds an audience, puts them at ease and keep them engaged and interested … down-to-earth, fun, sincere.. sharp mind, brilliant insights.. She gets your audience rethinking what sales actually is, inspired, motivated and driven to succeed.”

Jon Yeo, TEDxMelbourne Licensee

 

Themes & Topics

Customised to your event goal and audience on:

  • Modern Sales Techniques
  • Customer Service Excellence
  • Advanced Communication
  • NLP
  • Influence
  • Mindset & Belief Transformation

Topics currently in vogue

How to:

  • Embrace Selling
  • Have Integrity and Be Authentic
  • Handle Objections
  • Convert More Business
  • Read Body Language
  • Heighten Your Emotional Intelligence
  • Interpret and Adapt to your Client’s Communication Style
  • Understand the Full Sales Journey
  • Deal with AI
  • Cultivate a Growth Mindset Culture
  • Lead a High Performing Team

Charmaine is a true sales expert and natural speaker in the way she holds an audience, puts them at ease and keep them engaged and interested … down-to-earth, fun, sincere.. sharp mind, brilliant insights.. She gets your audience rethinking what sales actually is, inspired, motivated and driven to succeed.”

Jon Yeo, TEDxMelbourne Licensee

 

Charmaine

Recognised as one of Australia’s leading sales experts,  Charmaine is a highly consulted voice in the sales and business sphere. Motivating and empowering audiences internationally for over 15 years while redefining and reshaping how we understand and execute sales excellence in today’s marketplace.

Catalyzing team and organisational transformation with a proven results driven framework, Charmaine’s unique edge stems from three decades of hands-on sales mastery,  (known for shattering targets by over 400%) coupled with her in-depth knowledge of human psychology, Neuroscience, Epigenetics and Metaphysics.

Charmaine is an accredited trainer in several disciplines including:

  • NLP, Hypnotherapy, & Timeline Therapy
  • Myers Briggs, Situational Leadership & Extended Disc

A creative thinker, she hooks and energises audiences by revealing the ‘nitty-gritty’ and hidden drivers of sales psychology and communication, into pragmatic and actionable strategies that fuel top-level performance.

Equipping audiences for personal and business growth with practical tools to:

  • Master your State
  • Embrace Accountability
  • Exceed Expectations
  • Be Successful – Get Results

... the best keynote speaker I’ve seen… dynamic, motivational, practical … an expertly crafted session that had the exact mix of learnings, insights, workshopping, sharing, laughing and rewiring.  Blew us away, leaving everyone standing visibly taller, happier and empowered.”

Wayne Zhou, MD, Training Day Gyms

Designing Your Event for Success

Be it a global conference or seminar, a sales kick-off or product launch, incentive or team-building workshop – we take tailored steps to ensure your event ‘hits the mark’ and ‘makes you look good’:

  • Align with your goals
  • Craft an impactful program
  • Liaise with other presenters for a seamless experience
  • Understand your audience
  • Create customised content to bring most value to your audience
  • Deliver an experience that empowers and instils confidence!

    ... the best keynote speaker I’ve seen… dynamic, motivational, practical … an expertly crafted session that had the exact mix of learnings, insights, workshopping, sharing, laughing and rewiring.  Blew us away, leaving everyone standing visibly taller, happier and empowered.”

    Wayne Zhou, MD, Training Day Gyms

     

    … a masterclass in captivating storytelling and strategic insights …  Charmaine orchestrated an experience that resonated deeply with our audience and left them spellbound and inspired”

    Sam Osborne, Conference MC, Strata Committee Association

    Charmaine’s Signature Style:

    • Energising & Inspirational
    • Practical & Actionable Insights
    • Motivational & Thought-Provoking
    • Interactive & Authentic
    • Transformational Learning Experience

    Charmaine’s Topic Expertise:

    • High-Performance Sales Psychology
    • Advanced Communication Strategies
    • Mindset & Belief Transformation
    • Leadership Development
    • Interpersonal Dynamics

    … a masterclass in captivating storytelling and strategic insights …  Charmaine orchestrated an experience that resonated deeply with our audience and left them spellbound and inspired”

    Sam Osborne, Conference MC, Strata Committee Association

    Keynote Examples

    Clients Buy from Trusted Advisors

    Modern sales is constantly evolving in a dynamic marketplace. Buying journeys no longer follow a predictable funnel; they are complex, non-linear, and involve multiple, well-informed decision-makers. Clients are more discerning—instead of seeking a ‘deal’, they are looking for a subject matter expert and a ‘partner’.

    This means today’s sales professionals need to be proactive, employing a collaborative and sophisticated sales communication framework that establishes their credibility long before the first client conversation.

    Welcome to my signature, transformative keynote that unveils and redefines how successful sales professionals gain the leading edge by positioning themselves as The Trusted Advisor. Revealing the psychology and phases of modern sales, you’ll discover the crucial stages of positive “pre-selling”- influence that authentically demonstrates your expertise and authority, becoming the trusted voice clients turn to.

    We’ll explore how to craft compelling messages and meaningful conversations that resonate deeply with clients, compelling them to choose to do business with you.

     

    Key Takeaways:

    • Understand how to adopt a high-performance mindset that primes you for consistent success.
    • Learn three powerful “pre-suasion” strategies to ‘pre-sell’ a client with integrity.
    • Discover immediate action steps to stand out in your marketplace with authenticity, confidence and certainty.
    • Develop techniques to elevate your market position as a Trusted Advisor and be the obvious client choice as an authority in your field.

      From Sales Team To Growth Force: Successful Sales & Business Development Strategies

      Motivated and empowered sales teams know how to grow the business – they become unstoppable forces.

      Imagine cultivating an enterprising and commercially minded sales team, driven to proactively hunt and convert more opportunities, consistently securing new business with confidence and skill.

      Exceptional performance relies on a team filled with vitality and optimism at their core, hungry to learn, embracing and adapting to change, that results in constant business growth.

      This keynote is designed to redefine Business Development excellence, disarming any roadblocks and unlocking the potential within your team and organisation on how to how grow revenue.

      Key take outs on two critical revenue strategies:

      • Account Development
        Learn sophisticated techniques to spot and nurture growth opportunities with existing accounts, deliver exceptional value and build unwavering client loyalty, turning satisfied customers into passionate advocates
      • Business Development
        Discover a results-proven three-step methodology for confidently targeting, approaching, and converting new business opportunities to expand your client base.

      In this compelling keynote we’ll reveal the essential Key Behaviour Indicators and Attributes that distinguish top-performing sales and business development professionals.

      This keynote is about equipping your team with the mindset, tools and strategies to successfully and consistently maximise growth opportunities and deliver outstanding results.

       

      Reading and Motivating Different Personality Types:
      The Power of Understanding People

      Effective interpersonal communication is fundamental to all professional and personal success. Every person has their unique communication style, yet our own defaults and assumptions can create unintentional barriers to building meaningful connections.

      In this dynamic and engaging keynote, you’ll learn the art of speed-reading people, as we reveal subtle behavioural cues that signal different personality types and communication preferences, enabling you to effectively transform your leadership and communication style that resonates with your team, colleagues and clients for better outcomes.

      Drawing on insights from the Extended DISC model, you’ll discover powerful techniques to adapt your communication approach to create stronger, positive connections at every interaction that turn challenging relationships into productive partnerships.

      Understand what truly drives different personalities and how to tap into these core motivations for more effective collaboration. Whether you’re leading and inspiring peak performance, building team cohesion, or solidifying client relationships, these practical communication insights will help manage expectations, build genuine connections that enhance both interpersonal and business success.

        Key Takeaways:

        • Recognise unconscious buying strategies
        • Master the nuances of language that trigger positive responses
        • Develop a deeper understanding of what truly motivates our thinking and behaviour
        • Learn to harness your mindset for effective communication

          Whether you’re in sales, leadership, or client services, these powerful NLP insights will transform your ability to effectively communicate, influence, and build trust-based relationships for positive outcomes.

        NLP & The Neuroscience of Communication & Influence: Rewire Your Sales

        Dive deep into the fascinating world of Neuro-Linguistic Programming as I reveal powerful insights that transform communication in sales conversations and business relationships.

        In this eye-opening keynote, I’ll uncover the hidden patterns driving human behaviour and decision-making, showing you how to leverage these insights for more influential engagement.

        Discover how unconscious messaging, deeply held beliefs, assumptions and hidden biases influence and shape every interaction. Learn how to read these subtle signals in others (and yourself!), as I share advanced NLP techniques that help you improve and adapt your communication style for maximum impact, creating more authentic and meaningful connections.

        Key Takeaways:

        • Recognise unconscious buying strategies
        • Master the nuances of language that trigger positive responses
        • Develop a deeper understanding of what truly motivates our thinking and behaviour
        • Learn to harness your mindset for effective communicationWhether you’re in sales, leadership, or client services, these powerful NLP insights will transform your ability to effectively communicate, influence, and build trust-based relationships for positive outcomes.

        Converting Roadblocks to Revenue: Embracing Objections As Opportunities

        Objections are to be embraced as catalysts for demonstrating your value. When handled masterfully, empowered sales teams openly lean into and embrace objections as a call for more information and a strategic opportunity towards deeper client engagement and understanding.

        This powerful keynote integrates advanced sales communication and psychological insights to understand why clients hesitate, and how you can ‘pre-sell’, inform and educate them early on, positioning yourself as a Trusted Advisor.

        By exploring the intricate landscape of sales interactions, we’ll explore:

        • The real reasons objections arise
        • How to pre-empt and prepare for different types of objections
        • Recognising that your personal mindset, beliefs and personality style critically influence client projections and interaction
        • Understanding how your personality type affects your relationship with objections which may inadvertently create client communication barriers and feedback avoidance
        • Reading and understanding your client’s beliefs and how to guide and educate them

        You’ll comprehend the 5 key places to anticipate likely objections and how to strategically think ahead, paving the way for a smooth and professional client interaction where you are converting potential resistance into meaningful dialogue by collaborating and partnering, educating and guiding.

        It’s never about the money. It’s about the outcome.

         

        We explore:

        • Body Language Cues

        • Reading Others

        • First Impressions – How to be Liked

        • Science behind Likeability & Trust

        • Authentic Charisma & Being Memorable

        • Advanced Persuasive Language Techniques

        • Psychology of Influence

        • Projecting Competence and Credibility

          Learn these communication secrets to shape every encounter and conversation into an opportunity for positive connection, influence and success.

        Body Language: The Secret Language of Cues

        First impressions determine perception and form opinions.
        High achievers possess a secret: they understand the unspoken language of human communication.

        Some individuals effortlessly navigate business and life, getting heard, building strong relationships, and securing ‘wins’ faster than others.

        Why? They’ve cracked the code of communication cues: reading others’ and controlling their own.

        If you want to be taken seriously in meetings, have a voice and get ‘buy in’ on your ideas, then understanding and determining how you are perceived is crucial.

        This transformative keynote unveils the critical yet subtle art of perception management. Recognise and eliminate self-limiting behaviours to replace them with positive, powerful communication strategies.

        We explore:

        • Body Language Cues

        • Reading others

        • First Impressions – How to be Liked

        • Science behind Likeability & Trust

        • Authentic Charisma & Being Memorable

        • Advanced Persuasive Language Techniques

        • Psychology of Influence

        • Projecting Competence and Credibility

          Learn these communication secrets to shape every encounter and conversation into an opportunity for positive connection, influence and success.

          Frequently Asked Questions

          What is the difference between a Keynote and a Workshop?

          Keynotes Inspire. Intended as a punchy, high energy, dynamic, inspirational session designed to get your team in the right headspace on a shared vision, with take aways that can be implemented immediately.

          Keynotes are brilliant for sales kick-offs to get the team ready to perform. 
          Keynote result: a pumped up and motivated team.

          Workshops Shift mindset. Focus on behavioural change. Create a deeper skill dive into sales, communication and influencing topics. Practical and interactive. 

          Workshop result: an empowered team with a common language around a universal framework and process. 

          How do we choose a Keynote topic?

          Through our joint and thorough event prework with you, looking at your theme, focus, content, how you want your audience to feel, and what actions you’re looking for them to take, we will guide on what topic will be the most ideal and relevant, tailoring it to ensure your keynote becomes a talking and turning point.

          How long is a keynote?

          However long you want!

          60 – 90 minutes including Q&A is a typical duration for an impactful keynote.

          2 – 4 hours is of great value to include an insightful ‘mini-workshop’ session to maximise time if bringing your sales team together, incorporating targeted learnings as well as motivation.

          4h- 2 days enables an interactive program ‘workshop’ approach – taking a deeper skills dive into sales methodology, psychology and buying strategies – involving learning activities,  reflection on beliefs, mapping out sales strategy with loads of practice.

          Leaders highly recommend Charmaine as a motivating and entertaining speaker!

          Based on - 225 Reviews

          Jon Yeo

          TedX Melbourne Licensee

          ★ ★ ★ ★ ★

          Charmaine is a true sales expert.  
          As a natural speaker she holds an audience, keeps them engaged and interested…

          Read more

          Your audience will be inspired, motivated and driven to succeed.  
           
          What strikes me about Charmaine’s work is her sharp mind, brilliant insight and ability to articulate an effective message simply. Her work is the real deal. Her love and passion for sales is evident throughout her speaking engagements as she gets the audience rethinking what sales actually is. 
           
          Her fun, light-hearted way of addressing an audience immediately puts them at ease. On stage she is the same as off- natural, down to earth, practical and sincere 
          Adapting to all audience types her talks are always a hit for its engagement, laughter and overall, the powerful key messages on “how to build trust and how easy it is to sell.” 

          Sam Osborne

          Strata Community Association (VIC) 

          ★ ★ ★ ★ ★

          Charmaine has supercharged our team! From how to tie in marketing ideas, through proactively adding value through LinkedIn calls…

          Read more

          We were delighted to engage the expertise of Charmaine for our association’s prestigious company director’s retreat in March 2024.  
          Charmaine’s presentation on sales wasn’t just informative; it was a masterclass in captivating storytelling and strategic insights. With her eloquence and depth of knowledge, she skillfully wove together anecdotes and industry expertise, leaving our audience spellbound and inspired. 
           
          Her ability to distill complex concepts into digestible nuggets of wisdom ensured that every attendee walked away with actionable strategies to elevate their sales performance. Charmaine didn’t just deliver a speech; she orchestrated an experience that resonated deeply with our audience. 
           
          From the moment we connected, Charmaine and her dedicated team proved to be consummate professionals, making the entire process seamless and enjoyable. 
           
          Thank you, Smarter Selling. 
           

          Brett Clemens

          CEO, ALRA  

          ★ ★ ★ ★ ★

          Not only is Charmaine a Total Sales Expert, she’s phenomenal at delivering the content. No-one holds an audience’s attention quite like Charmaine, we…

          Read more

          quite literally held onto every word she said, as her delivery is energetic, engaging, funny, entertaining, and above all effective! She has her finger on the pulse of all things sales, influence, communication, mindset, NLP, psychology of human behaviour (when anyone would want to buy off you). Her style is down to earth, engaging and interesting. Weaving in relevant, often humorous stories. The sessions are always upbeat, positive and inspiring. 
           
          I’ve hired Charmaine twice now for two different events. The first was for my team whom are experienced sales professionals, they soaked up the insights, wrote copious notes of how to engage more meaningfully and were motivated and inspired. 
           
          The second time was an event for 50 of my clients. 
          Sharing some of the best sales tips I’ve ever heard, Charmaine is all about how to be the Trusted Advisor, to be The Authority in your field and Subject matter expert. How to have integrity and authenticity. How to bring value. How to engage more meaningfully. 
           
          We had fantastic feedback from that event and are planning another and having Charmaine run that again. 
           

          Charmaine is a Key Sales Contributer and Speaker for

          Recent Keynotes