Continuous training for sales success
Continuous training for sales success You know upskilling employees is key to business growth. Your sales team needs to be ahead of the curve, motivated and driven. To ensure this, they need to be set up for success starting from their induction throughout their...
The mighty millennials and their impact on sales strategy
Born ’81-’96, they have considerable buying power. They understand media and how it works. They are the first generation born into a world where accessibility and immediacy is a basic expectation. 1. They expect instant gratification. No need to wait for...
Quality content is key for sales engagement
Quality content is key for sales engagement Does your content align with each step of the buyer journey? Does it address their pain points at each stage in various formats? There is content created to generate leads vs content to convert leads into customers. For...