Smarter Selling
2021 is the year of the Modern Seller

2021 is the year of the Modern Seller

What does that mean? To be clear: the notion of selling hasn’t really changed. I refer to the acclaimed pathways laid down by the masters of communication, like Dale Carnegie’s ‘How to win friends and influence people’.  Many of those ‘soft skills’ are still relevant...
To sell without selling

To sell without selling

We often hear the terms ‘the honest sale’, ‘the authentic sale’, the consultative approach. When a salesperson proves they are an authority – like a ‘doctor’ makes a diagnosis and prescribes a treatment – as does the salesperson consult with the prospect,...