Why choose Smarter Selling
7 Reasons Leaders Trust Our Training

1. Unmatched Expertise
Smarter Selling programs and workshops are designed and delivered by our master trainers, experienced in unlocking leader and team potential. Imparting proven, robust strategies, we transform individuals and teams into high-performers capable of delivering rapid and lasting results.


2. Consultative Process
We establish a thorough understanding of your business landscape through our in-depth pre- and post-training partner approach. Your goals, outcomes, and focus areas become our roadmap.

3. Mindset & Accountability
Our programs are renowned for shifting mindsets and creating better outcomes for clients, organizations, and teams. More than upskill – we transform by breaking default patterns and helping individuals:
- Recognize personal barriers
- Develop breakthrough strategies to move forward
- Adopt a success-driven mindset
- Cultivate resilience and proactive problem-solving
- Take ownership of attitude and results
- Embrace their role with increased confidence and optimism


4. Trusted Advisor Approach
We teach a modern, sophisticated sales and communication framework built on:
- Collaborative client relationship strategies
- Creating authentic and integrity-driven connections
- Establishing credibility
- Be the Subject Matter, Authority in your Field, and Trusted Advisor

5. Motivational Experience
Our expert trainers and tuition style spark genuine curiosity for learning and development. Your team will emerge confident, energised and ready to excel.
Each of our programs delivers:
- Practical and interactive workshops
- Topical and relevant content
- Actionable tools, techniques and strategies
- Inspiring, fun and immersive experience
- Contagious trainer enthusiasm
- Renewed sense of purpose and drive


6. Success & Results
Smarter Selling is acclaimed for its modern approach, proven expertise, and results-driven methodology. As sales experts and forward-thinkers, we’re deeply fascinated by neuroscience and the latest research on how people learn, think, and behave.
Our unique training ignites enthusiasm and ensures full engagement, driving individuals toward measurable success through intrinsic recalibration.

7. Academy
Your gateway to ongoing learning and skill development.
Our world-class online resource hub offers teams and leaders exclusivity to a full range of current sales content and events:
- Online Programs
- Live Masterclasses
- Interviews & Podcasts
- Templates & Guides
- Blogs, Videos & eBooks

What makes a good trainer?
Charmaine Keegan: International Executive Sales Trainer, Keynote Speaker, Mindset & NLP Expert, Business Development and Performance Coach.
Mantra: I make it easy for you or your team to sell and easy for your clients to buy.
An aligned team achieves greater results.
Elevate yourself and your team as –
the Authority in your field, Subject Matter Experts and the Trusted Advisor.
Sales training that empowers salespeople to confidently exceed targets and deliver business growth with integrity and authenticity
We have trained over 35,000 salespeople with over 1,000 testimonials – in Australia and overseas. Our suite of sales training courses sets your team up for success with lasting results, guaranteed to grow your business.
The training is designed and delivered by one of our 3 master trainers: Charmaine Keegan, Founder, Director and lead trainer; Chris Muir; and Mike Carr. Each of them has spent over 3 decades in sales leadership and running businesses. Their expertise and passion for conducting highly practical, engaging and motivating training programs are renowned.
Charmaine Keegan, Head Trainer, Founder & Director
What makes a great salesperson?
Being Commercially Minded
Partnering and Collaborating
Being a Trusted Advisor
Having a Growth Mindset
Being Proactive
Following Processes
Well Prepared
Clear Communicator
Exceptional Exploration Skills
Asking Great Questions
Listening to Understand
Landing a Compelling Message that Educates and Moves the Sale along
Reading Signals
Understanding People
Identifying and Adapting to Different Personality Styles and Behaviour Types
Recognising Different Buying Strategies
Understanding the Phases and Pace of a Sale and were buyers are at
The sales development pathway
We make it easy for you and the team to sell AND easy for customers to buy.
The Smarter Selling Development pathway is designed to progressively evolve and upskill each team member towards sales mastery so they are confident and empowered, knowing what to do and how to do it.
Sales Essentials is for those early in sales. Sales Accelerator is an advanced Sales program based on the psychology of human behaviour, reading others, understanding yourself and knowing how your underlying beliefs and unconscious thoughts affects the sale. This is for seasoned Sales Leaders and professionals who have been selling for some time.

Find out how our training empowers sales professionals to improve their performance and results
Watch this video to:
- Find out how our training empowers sales professionals to operate at peak performance on a daily basis
- Discover the innovative ways we have trained over 35,000 sales professionals to deliver value to their clients
- Witness the visible enthusiasm and energy of our workshops
Learn more about all of our sales training workshops and how they can help your business grow.