Sales Training Courses
Upskill, empower and bring confidence to your team
Sales Training Courses Australia wide
Learn a universal strategy, methodology and language
Sales Training Programs
With over 260 reviews on Google, Leaders have trusted Smarter Selling for over 15 years to deliver highly relevant, practical and sophisticated sales techniquesÂ
Modern techniques- know the latest way to connect, engage, communicate and convert
Workshop style - our engaging programs are recognised for ‘full buy-in’, interactive and hands-on
Expert Trainers - we know how to upskill, empower and bring confidence to your team
Keynote - our trainers are keynote speakers bringing value across Australia and the world
Practical - learn a common methodology and universal language for successful outcomes
Integrity – let’s embrace collaborating and partnering, being open and being of value
Results – create a positive sales culture & team environment where your team are dynamic, proactive and driven
Training Courses For SalesÂ
Revamp your sales team with tailored sales training courses Sydney and Melbourne
Results Backed by 300+ Sales Director Testimonials
Sales Directors consistently praise our training – from the assessment process to delivery methods – for its profound impact on mindset, accountability, and sales performance. 
Our training sessions are renowned for being engaging, practical, motivational, and fun—making teams active and enthusiastic participants in their own development.
Join the ranks of over 35,000 sales leaders and professionals who have transformed their teams through our cutting-edge sales training.Â
Dedicated Support For Sales Leaders
We equip Sales Leaders with frameworks and tools to lead high-performing, accountable and motivated teams. From the first session to post-training follow-up, leaders have our unwavering support and expert guidance every step of the way to keep teams on the front foot with the proven trusted advisor sales approach.
A Complete Sales Development Pathway
Whether you’re building core skills or refining advanced techniques, our professional sales training pathway typically includes these core programs:
- Sales Accelerator – intensive 2-day skills immersion
- Extended DISC – understanding customer personality styles
- Specialist Deep Dives – Business Development, Presentation Skills, Negotiation
- Sales Leadership Series – advanced leadership strategies
Plus, gain ongoing access to our extensive sales development resources via our online sales training learning hub –Â The Academy
Expertise At Your Fingertips
Our professional sales programs are designed and led by company founder, director, and lead trainer Charmaine Keegan. A recognised international keynote speaker, author, and sales authority, Charmaine and her team of expert trainers, each bring over 30 years’ experience in high-end sales leadership, training, and strategy, backed by decades of real-world success.
Recent Programs
Tailoring The Right Training Program For You – The 4-Step ProcessÂ
Our Signature Courses
Sales Mastery
Sales Leadership
Simon McKenzie
National Sales Manager Burwell
★ ★ ★ ★ ★
We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders to find out how she can can best tailor a...
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program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.
She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.
Overall, we see ourselves as Trusted Advisors so this approach aligned with our values - and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell
Tom Pospieszny
National People & Culture Manager
Aidacare
★ ★ ★ ★ ★
At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team. With that we take nurturing and developing our team...
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seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.
Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.
Tom Pospieszny
National Manager People & Culture
Aidacare
Brad Harris
Regional Manager
Activated Probiotics
★ ★ ★ ★ ★
As someone who has participated in more than 20 training sessions over the years, I’ll admit I approached this one with a fair amount of scepticism. Most courses tend to...
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follow a familiar pattern and deliver little in the way of new value. However, this session with Charmaine and Smarter Selling was a standout — unlike anything I’ve experienced before.
Charmaine brought a deep understanding of our industry and the unique challenges we face. What set her apart was her ability to speak from a true partnership perspective, offering practical, actionable insights with clarity and relevance. Her approach was professional, yet accessible, and the strategies shared were immediately applicable.
The program served as an excellent reset, covering key areas such as mindset, resilience, handling objections, behavioural awareness, adaptability, forward thinking, and strategic planning.
Charmaine's delivery style is truly one of a kind. She brings contagious energy to the room, creating an environment that’s both light-hearted and safe, which encouraged genuine engagement and open discussion. The session was dynamic, highly interactive, and filled with meaningful workshopping. The day moved quickly, and our workbooks were filled with tangible takeaways by the end.
She welcomed every question and responded thoughtfully, making sure each participant felt heard. The team left the session energised and motivated — not only to champion our brands, but also to take a more proactive and strategic approach in supporting our clients and partners.
There was a noticeable shift in how the team now approaches challenges — reframing them as opportunities to educate and add value. Most importantly, they now have the tools to make it easier for our pharmacists and practitioners to confidently recommend our products to patients.
A truly worthwhile investment in both capability development and team morale. I would highly recommend this training to any organisation seeking to build commercial acumen, elevate team performance, and foster a growth mindset.
Brad Harris
Regional Manager
Activated Probiotics
FAQs