Sales Essentials
Absolute fundamentals of understanding how to sell
Build strong foundations in effective communication, confidence, and the core principles of successful selling
Learn how to sell
Learn how to understand your client
Know how to communicate effectively
Know how to convert
ABOUT THE PROGRAM
This one-day program is all about mastering the essentials of selling. It builds strong foundations in effective communication, confidence, and the core principles of successful selling.
WHO IT’S FOR
If you’re in a sales support or customer-facing role and haven’t had formal sales training, this program is the perfect starting point.
Sales Essentials Topics
Essentials to Sales
- Learn the A – Z of selling
- Understand the basics in knowing how to get more business
- Understand the philosophy behind what’s happening between two people
- Learn how to build trust.
- Know exactly what’s needed to set yourself up for success.
- Know the essential ingredients to selling, up-selling, cross-selling
- Learn about mindset, preparation and linking the clients’ needs to your solution
Mindset
Sales success in the modern marketplace relies fundamentally on having the right mindset and intent.
Mindset: Recognising your own beliefs and biases will determine the confidence and certainty you convey in your solution.
Intent: Combining commercial awareness with the purpose to partner and collaborate with your clients, bringing value as a Trusted Advisor and educator who identifies problems and provides real solutions.
Undertsanding Your Customer
- Questions are the key to selling
- Listening and being present
- Learn how to close
Commercial Mindset
- Your job in sales is to generate growth
- How to acquire commercial smarts and start recognising opportunities
- Phone Techniques – Learn what to say and how to say it
Exploration
- Stop Selling & start Pertnering
- Position yourself as the Expert
- Ask investigative questions
- Present solutions with confidence
Listening
- The backbone of truly successful communication that distinguishes top performers
- Breaking through assumptions – recognise active listening vs default projection around beliefs
- Adapt your approach to how the client processes information.
- Ensure mutual understanding and get buy-in