The Academy

Online courses and resources

Resource-rich hub with courses, eBooks, Guides, Masterclasses and Podcasts

Sales is a science, it’s a process.

The Academy provides you with the tools, strategy and technique you need to be successful.

Learn a framework for how to sell with integrity and authenticity.

Be upskilled, inspired, and motivated.

Why clients are getting success from the Smarter Selling Academy?

Australia’s top sales trainer, Charmaine Keegan, speaker, keynote, panellist and master sales, communication and influence trainer captures the modern approaches and methods, mixes them with the energy seen in the face-to-face programs (dynamic, upbeat) and delivers us a beautifully packaged courses of the most popular programs.

Along with the course you have access to a full suite of resources. These are podcasts, videos, templates, guides, eBooks and Masterclasses – 30-minute live events.

eBooks

Easily digestible booklets from sales basics to complex psychology.
 

Templates

Help yourself to templates and guides that make selling easy.

Q & A

Live regular sessions where you ask the experts. Guest speakers monthly
 

Courses

From 20 hours to 300 hours the online courses are easily to follow with clear guidance and examples.
 

Masterclasses

3 live sessions each month, interactive sessions discussing the latest techniques 

Podcasts

Interviews, stories and excellent insights into every angle around sale
 

The Sales Training Development Pathway

 

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Simon McKenzie

National Sales Manager Burwell

★ ★ ★ ★ ★

We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders...

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to find out how she can best tailor a program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.

She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.

Overall, we see ourselves as Trusted Advisors so this approach aligned with our values - and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell

Tom Pospieszny

National People & Culture Manager
Aidacare

★ ★ ★ ★ ★

At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team...

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With that we take nurturing and developing our team seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.

Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.

Tom Pospieszny
National Manager People & Culture
Aidacare

Adrienne Jerram

Director of Marketing and Customer Experience
SDN Children's Services

★ ★ ★ ★ ★

We've worked with Charmaine since 2017 to support our services, as her approach is around being...

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your authentic self and engaging with families with integrity. She has years of experience in training people to support families, how to communicate effectively and how to be a trusted advisor.

The training covered key connection points, mindset, projection, assumptions, bias, language, intent, reading others and adapting to the families. Charmaine ensures that it’s all about the family and discusses how each touchpoint can wow and excite a family about the centre.

Charmaine’s superpower is bringing passion and excitement to the role we play, keeping everyone engaged, keeping it on point, practical, and relevant and weaving relevant stories. Within an hour you can see a shift in their attitude and intent. 

Adrienne Jerram

Director of Marketing and Customer Experience

What’s included

 Take a sneak peek at what you’ll get inside the Academy. 

Inside the Acadamy you’ll get:

 

  • 200 hours course content
  • Live Masterclass
  • Podcasts
  • eBooks
  • Templates
  • Live Q&A’s

How it works: 

 

Frequently Asked Questions

What level do I start at?

We recommend that beginners (with 0 – 5 years experience) in sales start at the Sales Essentials level. 
Advanced students can start at Sales Accelerator. 

How is this different to other online sales courses?

Firstly, it’s been written by a sales director from the lens of someone who needs to sell. So, it’s short, easy to follow and practical.

The trainer has over 35 years of sales and leadership experience, they are an expert on panels and keynotes.

The material is modern, the latest techniques (and some of the oldest best approaches)

The delivery is upbeat and interesting, with bite sized videos, and activities to keep you engaged.

What’s your philosophy?

That sales is helping. Stop trying to sell to people. Be the Trusted Advisor and bring value to your clients.

What type of businesses does this suit?

These programs suit all businesses. We have a full range of sectors being trained right now with The Academy. 
(i.e medical/healthcare, construction, aged care, NDIS, small business/sole traders, large corporates, consultants, engineers, architects, retails, manufacturing and more). 

Is this for individuals or corporations?

Our programs are suitable for both. If you’d like to book a large team in to our training, please reach out on the contact us page to discuss the details. 

Is it easy to follow?

It’s extremely easy to do the program, in the sense that it’s easy to follow. These are the latest techniques so the suggestion would be to listen to the video (around 3 minutes each) and then ponder what it discussed. Think about what you would do, and what you are currently doing and then download the template or write in your answers.

The content is designed so you can progress at your own pace. 

How do I save my answers?

There is a physical workbook you can order or you can write your answers directly into your membership portal and print at any time.

How long is the course?

The Academy is both a  range of “courses” and a full suite of other tools, downloadable, eBooks, guides, podcasts, videos and live masterclasses.

Some are one day, some are 2 days worth of content. You would do it in whatever time worked for you. i.e. take a day to complete or 30 minutes a day over 3 months or mix it up.

You can progress through the rest of the content at your own page, over your membership period.

What is the difference between your face to face programs and the online course?

Face to face is interactive, workshop bases, pulling apart principles and answering questions live

Online is genius in the design of bite sized lessons you can listen to, ponder, write down your answers and then revisit that lesson later on.

Online covers more lessons.

 

Do people do both online and face-to-face?

Yes, they may start on online, get the skills and then later join a live workshop. This allows them to bounce ideas of each other and practice areas

If they do face-to-face first they then utilize the online course to ‘refresh’ and to ‘build’ on the lessons they did face-to-face.

Is it best to do the course over a few days or in bite-sized chunks?

Whatever works for you, in my experience having a scheduled time and creating a habit of that regular time is key.

Is there a plan to complete the course?

The course is laid out in a logical series of modules and lessons which you can tick off as you complete, to keep track of your progress.