Advanced Communication
TEDxMelbourne’s Jon Yeo
Leading from the front – connect, influence and engage
Learn the principles of great communication
Articulate your message in a meaningful and engaging way
ABOUT THE PROGRAM
An advanced, neuroscience-backed program designed for experienced professionals ready to refine their skills. Tailored strategies, deep buyer insights, and elite communication techniques that mirror how top-performing sales professionals operate.
THE OUTCOME
Enhanced influence, precision communication, and the confidence to lead complex sales conversations with ease. You’ll gain powerful mindset tools, a deeper understanding of buyer motivation, and the ability to consistently outperform.
Advanced Communications Topics
Buyer Psychology & Behaviour
- Understand what drives your client’s decisions
- Learn how biology and neurology influence buying behaviour
- Discover meta programs: how your client processes, listens, speaks, and makes decisions
- Influence how long a client takes to make a decision
- Identify what convinces and motivates your client to buy
Advanced Communication & Influence
- Learn how the top 0.00001% of salespeople think, behave, and communicate
- Adapt your communication style for maximum impact
- Read your client’s eye patterns and listen for predicates to speak their language
- Influence and persuade using modern sales psychology and NLP techniques
- Quickly build deep rapport — even over the phone
Mindset & Belief Systems
- Identify and shift limiting beliefs (yours and your client’s)
- Operate from a State of Excellence
- Set and achieve meaningful, aligned goals
- Understand the values driving you and your client
- Unlock greater self-awareness and purpose
Sales Strategy & Engagement
- Elicit and map your client’s buying strategy
- Discover what separates you from alternatives
- Master techniques to make it easy for clients to ‘buy into’ you
- Elevate from ‘good’ to ‘great’ through precision engagement and insight
- Apply advanced NLP and influence strategies to close with confidence

Meet Jon
Jon is passionate about “What does it take to create a visceral experience when you speak?” and “What if you could articulate the complex, simply and powerfully?”
Jon works with CEOs and senior leadership teams to build trust, empathy and engagement in an increasingly distracted world.
Jon is a past National President of Professional Speakers Australia (formerly National Speakers Association) and leads TEDxMelbourne, one of the world’s largest and longest-running TEDx events in the world. As Licensee and Curator, he selects and prepares all speakers as well as leads 55+ volunteers around the TED vision of “ideas worth spreading”