FAQs

Generally, no formal prerequisites are required—just a genuine curiosity to learn and grow is a good start!

Before any program, we take time to understand your goals, experience and learning style. For some of our more advanced programs, we may recommend a few pre-course modules to help you brush up on key concepts. This will ensure you feel confident and get the most out of your training.

Yes absolutely.
Most trained teams comprise a mix of skill and experience levels, which amplifies the training outcomes.

The comprehensive Sales Accelerator program blueprint features a clear and thorough structure that enables all client-engaging team members, from experienced sales professionals with 35+ years of experience to newer team members, to know precisely how to set themselves up for success in today’s market.
Seasoned sales professionals will discover modern sales strategies, refining and rapidly advancing their expertise, while those newer to sales will develop strong foundations and learn best practices from the start.

This inclusive training approach caters to all levels of skill and experience, creating a powerful cross-learning environment for the entire team as they ‘level up’ together by bouncing ideas off each other, fostering high-performing unity and consistency. The result is a cohesive, aligned team sharing a universal process and language that delivers enhanced customer experience and boosts sales.

Absolutely you can have tailored training.
Smarter Selling specialises in creating customised in-house programs aligned to your team’s goals, culture, and sales process. We take the time to thoroughly understand your business, client touch points, team competences, challenges, and where you want to be—then design training to exceed those goals.

Chat to our team to explore how we can tailor the right solution for you.

Yes, all participants receive an official certificate of completion after successfully finishing a Smarter Selling training course, to serve as a valuable addition to their professional qualifications.

Yes, we offer select and customised sales keynotes, event speaking, panel discussions and TV interviews relevant to your audience and event.

Charmaine Keegan, an acclaimed expert speaker, regularly delivers inspirational and educational keynotes at sales kick-offs and conferences.  Renowned for her uplifting yet down-to-earth manner, Charmaine empowers audiences with neuroscience-backed practical tools on how to adopt a high-performing mindset and behaviours that instantly put them on the front foot and boost sales!

Yes, we offer a comprehensive suite of online courses through our world-class Academy, designed to mirror our most popular in-person workshops.

The online programs feature engaging, self-paced video tutorials and interactive exercises that make learning easy to follow and effective. In addition to the core courses, the Academy includes a rich library of continuously updated resources—templates, eBooks, guides, checklists and downloads.

Yes— sales training drives real results when it’s designed and delivered effectively.

Success depends on more than what happens in the training room: the preparation, set up, follow through and the mindset around training.

When leaders are fully engaged, clear on priorities, and committed to driving learning before, during, and after the program, training becomes a powerful driver of performance.

Partnering with the right training provider and taking a strategic, end-to-end approach doesn’t just build skills—it shifts mindsets, lifts confidence, and empowers teams to perform at their best.

The ripple effects? Stronger morale, better collaboration, higher engagement, and long-term commitment. People feel invested in—and that matters.

Tip: Think of the leader as the bus driver—they steer the team’s direction for the next 365 days. Their involvement is essential to embed learning and sustain momentum.

Face to Face workshops:
To know which is the best program for you and your goals, contact us directly to discuss your situation and needs.

Academy online courses:
You can enroll directly into our online Academy training via our website.

Not sure which program to choose? Our team are always ready help you decide on a development pathway that aligns with your goals and aspirations.

We offer flexible training options to ensure your entire team—whether onsite, remote, or hybrid—can train together effectively.

You can choose to:

• Face-to-Face Workshops: Bring your team together for an inspiring, in-person sales training event at a suitable training venue of your choice or our recommendation. We design a tailored 1 or 2-day program to build momentum, align your people, and energise the team with practical tools and shared goals.

And/or

• Blend Learning: In-person and online with Smarter Selling Academy learning through a combination of live workshops and interactive digital modules. These can be run as facilitated in-person workshops (as above) or as virtual group coaching sessions in conjunction with self-paced online learning to suit your workflow—ensuring everyone is included, engaged, and upskilled. The Academy has a choice of programs to suit different learning outcomes and job profiles.

No matter the format, we focus on creating shared experiences for your teams that build connection, reinforce a common sales language, and deliver real-world impact.

Training investment varies based on a few key factors, including:

• Program Type & Outcomes
• Team Size
• Delivery Method (Public, Private, Online, or Academy)
• Level of Customisation
• Location & Logistics
• Material required

We work with you to tailor a solution that fits your goals and budget.

Most of our clients see a return on their training investment within the first quarter—thanks to improved confidence, stronger client conversations, and measurable sales increase.

Talk to us about the best option for your team, and we’ll provide a clear pricing.

Frankly, sales training should be part of an ongoing development process, to frequently reinforce and elevate skills and knowledge.
Sales is a profession. And like athletes, regular training ensures peak performance.

The marketplace and communication is constantly evolving, presenting new challenges and opportunities, that require sales people to be on the front foot.

Take our advanced signature program, the Sales Accelerator. This program evolves constantly to keep up with the latest communication and marketplace developments.
As such, people typically attend this course every 12-18 months, as a public or private workshop, to offer valuable skill reinvigoration as well as introduction to emerging strategies that reflect the latest in effective communication and selling.

Beyond the core programs, additional specialised sales communication courses offer added skill depth, sales professionalism and expertise.  Some ambitious salespeople complete several courses over a few months, while others spread their learning journey across 18-24 months.

Additionally, the Smarter Selling Academy is a most valuable resource tool for teams and leaders to foster ongoing skill development.

Active leadership involvement from the outset is the cornerstone for effective and successful sales training. Detached directors can mistakenly believe external training alone will ‘fix’ and generate miraculous transformation. They need to keep ‘driving’ the learnings and foster an ongoing growth mindset amongst their team.

Success happens when leaders are fully immersed in the sales teams’ development, recognising that sales is the oxygen of the business, the engine room that propels growth.
Anyone leading, coaching, mentoring or supporting a sales team needs to know how to sell, and should continuously upgrade their own selling skills to model, and remain current on what is relevant to convert in today’s market.

Absolutely. When managers or team leaders join sales training, it strengthens both learning and team culture.

By attending with their teams, they:

• Show that everyone is open to learning and growth
• Validate and reinforce sales as a professional discipline
• Foster team cohesion through sales language and sales approach

Importantly, it gives managers valuable insight into their team’s strengths and development areas. This empowers them to better support, coach, and embed the learnings back on the job – driving stronger results and continuous improvement.

Absolutely. It’s a fact: anyone who interacts with a customer plays a vital role in influencing the customer’s perception of your business. Whether it’s reception, support, or inside sales—they’re all part of the sales journey and act as ‘Directors of First Impressions’.

Sales training helps these team members understand the value they bring, how to engage meaningfully, use the right language, build trust, and contribute commercially—all while delivering consistent, and outstanding professional service.

Stage 1: Sales Essentials is perfect for building foundational sales communication skills
Stage 2: Sales Accelerator helps inside sales and support teams understand the phases of a customer journey and align cohesively with the broader sales process.

If they’re attending as part of a larger team, we recommend they join the same program to build a shared approach and language.

Smarter Selling offers flexible training options to suit different learning preferences or situations, be it for individuals or teams.

• In-Person Training: Join practical, interactive, face-to-face workshops and connect with other professionals. These sessions are regularly scheduled in Sydney and Melbourne.
• Online Academy: Access our full suite of comprehensive, self-paced programs through our virtual learning platform—ideal for those who prefer to learn anytime, anywhere.
• Blended Learning: Combine the online lessons with live trainer-led video coaching sessions. This virtual format allows you to deepen your skills with real-time feedback and personalised guidance. can be run for individuals or remote teams.

All training options include full access to the Academy’s rich learning library—featuring regular live Masterclasses, eBooks, downloadable guides, bonus videos, and more—to support your ongoing development and help you become the best version of yourself.

Sales professionalism and the marketplace keeps evolving.
We constantly train experienced salespeople, most of them with a 25-year plus sales background looking to refine and advance their skills.
We are always evolving!
Experienced salespeople typically pursue their Smarter Selling development journey as follows:

Stage 2: Sales Accelerator: our signature high-performance program, adopting a modern, sophisticated framework – progressing to a choice of more in-depth programs
Stage 3: Extended DISC (for Sales)
Stage 4: Business Development, Persuasive Presenting, Clever Negotiation
Sales Mastery Series: Body Language, NLP1 & NLP2, AI in Sales
Leadership Series: Mentoring, Smarter Leaders, Advanced Communication & Power of Influence, Extended DISC (for Leaders), Situational Leadership

Call our team today to find out which course will match your professional goals.

Typically, teams attend workshops together to achieve the best results. Jointly discussing and learning the same methodology builds consistency, shared language, and stronger team cohesion around a common sales framework.

Chat to us about your team’s development journey—we offer a sliding discount for multiple attendees.

Lots of planning and preparation goes into organising your training program, so we often require an upfront deposit upon training or keynote confirmation.

If you give us 30 days prior notice,  we can rebook you to a different workshop date, or offer full refund.

For changes required between 30 and 14 days, we are unable to refund yet you can transfer your credit to another workshop date.

Changes less than 14 days prior to course date, neither refund nor rebooking.

In special circumstances where it’s not about the timing but about the attendee – we can transfer the booking to a different team member to attend.

No-shows or non-attendance, hope this does not happen, but no transfer or refund.

Keynotes & speaking engagements: Less than 45 days – no refund, yet happy to rebook to another suitable date.

Smarter Selling is a leading sales training company bringing modern, proven sales techniques to teams and leaders across diverse industries. Attendance is offered either at regular public workshops held in Sydney and Melbourne, or via customised client training across Australia.

The comprehensive programs are designed to refine strategies that transform client communication and engagement into increased sales and better profit. Empowered with a clear framework, professionals emerge more confident to have better conversations and help more customers as the Trusted Advisor – increasing client acquisition and retention, and converting more opportunities.

Everyone is welcome!

Public workshops, depending on the course will typically have 15-25 participants.

Company programs are whatever size your team is, be it 8-200 people.

Keynotes and speaking events might be to audience sizes exceeding 1000.

Our programs, content and delivery, are adapted to suit the group and outcomes.

We offer a wide range of modern, practical sales, communication, and leadership programs to suit all experience levels—from beginners to seasoned professionals.

Training is available as public workshops, in-house tailored sessions, or flexible online modules through our Academy.

Our programs cover:

• Customer Service Excellence
• Sales Essentials
• Sales Accelerator & Business Development
• Negotiation, Presenting & Extended DISC
• Sales Mastery including Body Language, NLP, and AI in Sales
• Leadership Development for current and emerging leaders
• Specialised Programs for Aged Care, NDIS, Retail, and Trades

Explore our full course program offerings here

Smarter Selling specialises in modern, consultative sales techniques designed to drive real results—whether you’re in sales, customer support, or leadership.

You’ll learn practical tools, powerful mindsets, and a proven framework across all stages of the sales journey. Our core philosophy is to empower people to become Trusted Advisors—building trust, credibility, and loyalty through impactful conversations that grow client relationships and sales performance.

Here’s what you’ll gain in our sales and leadership programs:

• Buyer Psychology
  Understand how people make decisions—their motivations, values, and unconscious biases.
• Effective Communication
  Learn to actively listen, ask better questions, and tailor your approach to different personalities.
• Building Rapport & Trust
  Create genuine client relationships by identifying needs and offering real solutions.
• Strategic Collaboration
  Partner with clients as a Trusted Advisor to help solve problems and achieve outcomes.
• Mindset & Motivation
  Build a confident, proactive mindset that drives momentum and resilience.
• Specialised Skills
  Choose from targeted training in Negotiation, Presenting, Mentoring, Body Language, DISC, NLP, and AI.
• Leadership Development
  Learn to coach, motivate, and manage a high-performing team through a shared sales approach and behavioural change.
• Ongoing Growth
  Continue learning with access to our Smarter Selling Academy—supporting long-term development and performance uplift.

Each course is tailored to different roles and experience levels.
Visit our courses page to find the right fit for you or your team.

The training fee covers our comprehensive four step process to fully understand and exceed your goals–from  pre-program evaluation and engagement, to post-program support and our Academy learning resources.

Our public workshops include all workbooks, training materials, catered lunch, morning and afternoon teas–just bring your healthy curiosity and open mind to learning!

Customised training fees are based on several factors such as duration, location, team size, content prep and materials needed.

Chat with our team to find out more.

Choosing the right course depends on your role and level of experience.

New to Sales – start with Sales Essentials
If you’re in a sales support or customer-facing role and haven’t had formal sales training, the Sales Essentials program is the perfect starting point.
It builds strong foundations in effective communication, confidence, and the core principles of successful selling.

Responsible for Growth –  go to Sales Accelerator
If you’re expected to drive sales and client growth—prospecting, meeting clients, educating them, handling objections, developing and managing accounts, and closing deals—the Sales Accelerator program is ideal.
It introduces the core frameworks of modern, practical sales strategies to accelerate results.

Experienced Sales Professionals – Elevate with Sales Accelerator
Seasoned salespeople looking to elevate and refine their skills, deepen client trust, and adopt advanced techniques for today’s market, the Sales Accelerator offers a high-performance approach to selling as a Trusted Advisor.

Teams with Mixed Experience
If you have teams with varied backgrounds and abilities, the Sales Accelerator is perfect for uniting teams with a common framework, shared language, mindset, and advanced capability across the group.

From there on, teams can focus on specialised areas, such as Business Development, Presenting and evolve into the Sales Mastery and Leadership programs, delving into more advanced topics in greater depth.

For those truly wanting to enhance their people and communication skills for better outcomes, Extended DISC is suitable for any sales or leadership level.

Smarter Selling courses are designed for professionals and leaders across any industry who want to adopt a modern, client-centric approach to driving business growth—enhancing engagement, increasing profit, and boosting sales in a collaborative approach, as a Trusted Advisor.

Whether you’re building foundational skills or sharpening advanced techniques, there’s a course to support your growth. Our programs cater to every level of experience, across diverse industries, with a choice of specialty courses for specific roles and sectors.

• Salespeople – from those new to sales, looking to build confidence and structure, through to seasoned professionals wanting to refine and evolve their sales approach
• Sales and business development leaders – who want to lead with impact, lift team performance, and embed a consistent, high-performing sales culture
• Customer service and support teams – who play a vital role in shaping client experience and influencing outcomes
• Leaders and business owners – seeking to create, manage, and grow empowered, high-performing teams
• Anyone in a client-facing role – who contributes to shaping the customer’s perception of your business

We also offer tailored programs for specific sectors including Aged Care, NDIS, Retail, and Trades & Services, with practical, role-relevant training designed to suit the unique client relationships and business goals in each of these areas.

Sales is the oxygen of any business.

So essentially, everyone who has a customer touchpoint with a ‘sales influence’ should attend Sales Training.

Every person interacting with a client, impacts perception, loyalty and a buying decision!

Sales training benefits everyone – from those actively meeting with clients and driving growth, to vital support teams who engage with their ‘internal customers’ –ultimately everyone is actively contributing value to the customer experience and as such, integral to ensuring sales and business success.