Business Development
Business Growth Engine™
Advanced Business Development & Strategic Influence
Establish credibility - partnering as a Trusted Advisor
Sell further ahead
Plan smarter - balancing efficiency with results
Strategic business development for account growth & acquisition
Create value – solving the real WHY behind client challenges
Influence with impact - turning interest into action
Know sales activity and strategic growth activity
ABOUT THE PROGRAM
Strategic Business Development is critical for the future survival of every business – to ensure you’re thinking ahead and on the front foot to thrive in the modern world.
THE OUTCOME
This practical, stimulating workshop will set you up for success – unlocking and empowering you with the right skills, mindset and clear strategies for effective and consistent business development – growing client loyalty, company revenue and market share.
In a competitive market, with well-informed customers, it requires a sophisticated approach to spot and nurture growth opportunities – retaining and winning customers ahead of your competitors.
Business Development
Strategic Outreach & Engagement
- Reading the market
- Key steps to an actionable business development plan
- Defining your ideal customer profile
- Establishing clear KPIs and targets that drive action
- Competitive analysis for smarter positioning
- Refining your resources & sales process for consistency
Executive-level Prospecting
- Prospecting vs existing customer development
- Acquistion strategy
- Language and timing
- Approach framework
Influence at Senior Levels
- Selling to the C-Suite: what they care about and how to speak their language
- Positioning yourself as a partner not a pitch
- Getting internal champions to open doors
- Framing commercial conversations that lead to partnership
Creating Opportunities
- Strategic account growth & acquisition planning
- Selling without “selling” as Trusted Advisor
- Positive Pre-suasion & influence: selling ahead
- Value propositions that win attention
- LinkedIn optimisation for lead generation
Strategic Sales Thinking
- The difference between sales activity and strategic growth
- Understanding industry dynamics, market shifts, and opportunity mapping
- Key levers of scalable growth: new markets, new problems, deeper share
- Using modern CRM tools for strategic action, not admin
Customer Engagement
- Qualifying prospects effectively to avoid objections
- Follow-ups: purpose & timing that builds credibility
- Referral growth: the art of turning one into many
- Effective networking: conversations that create opportunities
Relationship Intelligence
- Building strong emotional intelligence (EQ)
- Using DISC profiling to connect faster and better
- Understanding the decision journey at each phase of a sale
- Building rapport and trust in every conversation
Strategic Partnerships & Ecosystem Selling
- Leveraging industry partners, alliances, and introducers
- Joint ventures, referral loops, and ecosystem plays
- Thinking beyond “deals” — building growth platforms
- Case studies of partnership-driven growth
Personal BD System & Growth Habits
- Creating a proactive, consistent BD rhythm
- Time-blocking for strategy vs delivery
- Becoming a known authority: thought leadership, insight sharing
Winning Traits
- What makes a successful business development professional
- Customer‑focused mindset for long-term success
- Confidence, resilience, and personal accountability