Sales is the oxygen of any business.
To drive and exceed your business goals, you need a confident, highly skilled sales team that is intrinsically motivated and empowered to operate at their best every day, where everyone is:
- Driven to seek out and convert opportunities
- Commercially minded and customer-centric
- Professional and adept at bringing in business
- Optimistic and brimming with vitality
- Resilient and solutions-focused
- Adaptable, open, and eager to learn with a growth mindset
With the right training partner, your team will do more than sell – they will have the right mindset and skills to thrive, adapt, and consistently deliver results for your business.
In saying so, your salespeople deserve quality professional sales training, with a clear and reliable framework that creates sustainable growth and performance.
So how do you choose the best sales training company in Australia?
Google reviews are a great starting compass, indicating reputation and the direct effect training has had on people.
We’ll help guide you on how to dig a little deeper beyond reviews to find and choose a training company that will ensure a lasting impact and strong sales training ROI for your business.
Most sales training companies are professional, practised, and competent.
The key is finding the right training partner who truly aligns with your culture, goals, and people.
It’s about finding a credible partner you trust, whose collaborative approach will help you empower your team with the right skills to perform at their best and generate results.
What to Look for When Searching for Sales Training Companies
The paramount goal is to find a training company that demonstrates credible sales and training expertise, with a proven track record of equipping teams and leaders to thrive, drive growth, and achieve lasting success.
Look for a training organisation that will take the time to truly understand your business – your unique culture, team, and customers, before tailoring a program that meets your specific needs.
Collaboration is a fundamental start.
Maximising Training Success with Your Sales Training Partner
The training outcome is determined long before your team enters a training room. It starts with your organisation’s philosophy and leadership commitment to learning. Success comes when leaders and trainers work together, taking a holistic approach to a shared vision of the business’s long-term growth.
Critical Leadership Involvement
Sales training effectiveness is directly influenced by the level of commitment and involvement of business leaders from the outset, and transparency to:
- Share insights into client touchpoints
- Review current and future team competencies
- Embrace their own sales and leadership development
When leaders are immersed and invested, the entire team benefits. Many leaders are still actively selling (or need to be across sales techniques), so upskilling them alongside their team strengthens overall performance.
Team Engagement and Reflection
Training resonates most when the team feels involved and valued. Build buy-in early by:
- Pre-training assessment: Encourage team members to reflect on their strengths and growth areas
- Creating a proactive sales culture: Share success stories that highlight how helping clients with genuine solutions creates lasting value (rather than “wins”)
This fosters a culture of best practice where salespeople see themselves as trusted advisors.
Choosing the Right Training Company : Style and Approach
Not all sales training is or feel the same.
Training styles and trainer personalities vary widely and suit different industries and organisations accordingly. Preferences and experiences also shape opinions of sales training programs, ranging from rigid and regimented to inspirational and empowering.
Consider which style best suits your team and culture:
Structured Approach:
Traditional, systematic, presentation style of conventional content with preset breaks and Q&A sessions, following a fixed format.
Dynamic Approach:
Interactive, motivational, engaging, and responsive to group energy and curiosity, blending structure with flexibility, delivering the latest techniques with enthusiasm.
Weigh up these key differences in delivery styles to what you’re looking for:
- Presentation-based vs. immersive workshops
- Established methodologies (SPIN, Challenger) vs. modern, adaptive, customised approaches
- Fixed curriculum vs. flexible and tailored learning
Key Trainer Attributes That Ensure Sales Training Success
At the heart of it all is the trainer! Three crucial factors will make the difference:
1. Sales Expertise & Experience
Look for trainers with decades of real-world sales experience, who’ve navigated challenges across industries and can share multiple perspectives and techniques.
2. Ability & Credibility
Great trainers understand how different people learn and adapt their teaching style accordingly. They connect, empathise, and inspire—using stories, examples, and practical tools that shift mindsets and change behaviours.
Program Delivery & Support
Effective training relies on other wholistic factors, beyond the session itself:
- Positive, well-lit environments that encourage openness and focus
- Comprehensive pre- and post-program materials
- Ongoing resources that build habits and support continuous skill growth
Making Your Decision
In summary, trust your research and judgement when evaluating potential training partners that ‘feel right’ for you, by considering:
- Their track record and client testimonials
- Alignment with your company culture and values
- Strategic and collaborative approach
- Flexibility to customise programs for your specific needs
- Ongoing support and reinforcement options
- Value for investment and measurable outcomes
The right sales training partnership, besides boosting team performance and sales results, will serve as a catalyst in transforming your team, solidifying your sales culture, and driving lasting growth for long-term success.
*******
With the above in mind – and to give perspective – we’ve listed several well-regarded sales training companies, drawn from Google ratings.
Each company will bring different strengths, styles, and proficiency to the table.
We’ve provided snapshot overviews, including details of their Google review rating, background, lead trainers, training team, and sales expertise.
The real key is finding a sales training partner that aligns with your culture, people, and goals.
Smarter Selling
⭐⭐⭐⭐⭐ Google rating (245+ reviews)
www.smarterselling.com.au
Founded 2009 | Sydney HQ
Lead Trainer: Charmaine Keegan (Director, Company Founder)
30+ years’ international sales and leadership experience
Team of senior trainers, each with 30+ years in high-profile sales and leadership careers
Keynote Speaker, Panellist, and Author
Dynamo Selling
Google rating (103 reviews)
www.dynamoselling.com.au
Founded 2014 | Melbourne HQ
Lead Trainer: Raimond Volpe (CEO/Founder)
30 years’ sales experience
Team of 4+ trainers, each with +20years sales
SWISH
Google rating (Sydney 37, Melbourne 110, Gold Coast 161)
www.swishsalescoaching.com
Founded 2014 | Gold Coast HQ
Lead Trainer: Ryan Tuckwood (CEO/Founder)
10 years’ sales coaching experience
Prior background in engineering and financial consulting
KONA Group
Google Rating (55 reviews)
kona.com.au
Founded 2013 | Sydney HQ
Lead Trainer: Garret Norris (Founder/Director)
30+ years’ sales experience
Elevate Corporate Training
Google rating (48 reviews)
www.elevatecorporatetraining.com.au
Founded 2019 | Sydney HQ
Lead Trainers: Daniel Norich (Training Director), Vicky Jones (Training Manager),
Vicky: 13 yrs coaching & training (media background)
Daniel: 11 years’ Coaching in EI, Business, Leadership, Health, and Fitness before Elevate
Additional trainers, mostly with recruitment backgrounds
Boom!
Google rating (3 reviews)
www.boomsales.com.au
Founded 2008 | Melbourne HQ
Lead Trainer: Trent Leyshan (CEO/Founder)
30+ years’ sales experience
Author and keynote speaker
PD Training
Google rating (no visible reviews)
www.pdtraining.com.au
Founded 2009 | Sydney HQ
Leadership: Karen Winfield (Global Managing Director)
A broad catalogue of courses, including sales
Programs are mostly delivered by external facilitators (no dedicated trainers listed on the website)
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