Doing sales presentations and ensuring you are landing a compelling, relevant message with clarity is what our job is. Â To assist here are some quick key principles and strategies that can make your presentation more effective and increase your chances of success. Here are 10 tips for creating engaging and persuasive sales presentations, based on research and best practices from Harvard Business Review:
- Know your audience: Before you begin your presentation, take the time to research your audience and understand their needs, wants, and concerns. This is the biggest part of the presentation and in theory should be a 90/10 rule as in they, the client is talking 90% of the time and you only 10%. So polish up on those ole questions and be really present. Â Then you can tailor your message/solution and ensure that you are addressing the right topics in your presentation.
- Start with a strong hook: The first few minutes of your presentation are critical, as they can set the tone for the rest of the meeting. Start with a strong hook that captures your audience’s attention and draws them into your presentation.
- Use visuals: Visual aids such as slides, charts, and graphs can help you communicate your message more effectively and make your presentation more engaging. Use visuals that are simple, clear, and easy to understand, and avoid using too much text or clutter. Remember they are there to enhance the experience, not distract!
- Make it personal: People are more likely to respond to your message if they feel a personal connection to you. To build rapport with your audience, try to make your presentation personal by sharing relevant anecdotes or stories that illustrate your points.
- Highlight the benefits: When you are making your pitch, focus on the benefits of your product or solution rather than the features. Explain how your product can solve the problems and meet the needs of your audience.
- Address objections: Be prepared to address objections and challenges that may arise during your presentation. Anticipate common objections and have a plan for how you will respond to them. This can help you address concerns and build trust with your audience.
- Use social proof: Social proof, or the idea that people are more likely to do something if they see others doing it, can be a powerful tool in sales presentations. Share customer testimonials, case studies, or statistics to demonstrate the effectiveness of your product.
- Make it interactive: Engage your audience by making your presentation interactive. Ask questions, encourage feedback, and involve your audience in the conversation. This can help you build a stronger connection with your audience and keep them engaged throughout your presentation.
- End with a call to action: At the end of your presentation, make a clear and compelling call to action. Explain the next steps that your audience should take and what you want them to do after your presentation.
- Practice, practice, practice: Finally, make sure you have practiced your presentation several times before you give it. Rehearse your delivery, timing, and visuals, and get feedback from others to improve your presentation.
By following these tips, you can create more effective and persuasive sales presentations that resonate with your audience and help you achieve your goals. Whether you are making a pitch to a new customer or presenting to a team of stakeholders, taking the time to prepare and execute a strong presentation can make a big difference in your success as a salesperson.
Read: What does Jon Yeo, TEDx Melbourne license holder have to say about how to get a talk to be considered for TEDx >>>
Read: As a speaker what am I to do with my hands >>>
To find out more about Jon Yeo’s thoughts, check out our masterclasses where we interview Jon >>>
Join us:
