Creating High-Performing Sales Teams
Empowered to Achieve Exceptional Results
Sales Training in Sydney & Melbourne
Clients have evolved–
Have you and your team?
Modern sales success relies on partnering as a Trusted Advisor
Sharpened conversations for collaboration that boost conversion
Have Integrity and Authenticity
Be the Authority in your Field
Be the Subject Matter Expert
Understand the Science of Selling
Adopt a Sophisticated Sales Framework
Learn Advanced Communication
See Our Interactive Workshops
How Does Sales Training Work?
Sales Training That Shifts Mindsets & Accelerates Results
Programs & Keynotes Designed for Impact
for Sales Leaders & Teams Ready to Perform at a Higher Level
35,000 sales leaders and professionals are enjoying the success from implementing the strategies they learn in our sales training. Here’s a few more reasons to choose us.
Results: We have over 1,000 testimonials from Sales Directors sharing their glowing results.
They explain the process, assessment, delivery, and impact the training is having on their team’s mindset, accountability, and results. From the strategies taught to how the training is insightful, practical, motivational, and fun.
Their teams are enthusiastic, involved, and invested in their own development, which gives them ownership and accountability.
This results in highly skilled, confident, and empowered team members.
Sales Directors: We have specific training and support for Sales Leaders to empower them with a framework to create and lead a highly successful, motivated and driven team.
The Sales Leader is at the heart of everything we do. Their commitment during our partnership is of paramount importance.
Suite of Training Programs: Â Our courses are designed to enhance performance at every level of sales experience.Â
A typical development plan would be a two-day deep dive on skills – often the Sales Accelerator.
Followed by studying personality styles – one day Extended Disc- reading your customers.Â
Then onto strategic focus with Business Development, Presenting, and Negotiation.
Sales Leaders typically accompany their team on the Sales Accelerator, Disc, and other in-depth programs (especially if they too are engaging with clients) and continue to complete the Sales Leadership Series.
After each program, everyone will have access to The Academy.
Sales Experts: The training is designed by our Founder, Director, Lead Trainer Charmaine Keegan – a top-performing and acclaimed sales expert.
She brings over 30 years high-end sales leadership experience. The absolute authority in all matters sales-related, Charmaine is an author, blogger, international keynote speaker, and panellist. Each of our key sales trainers have an average of 30 years’ experience spanning all sales methodologies.

Simon McKenzie
National Sales Manager Burwell
★ ★ ★ ★ ★
We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders...
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to find out how she can best tailor a program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.
She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.
Overall, we see ourselves as Trusted Advisors so this approach aligned with our values - and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell

Tom Pospieszny
National People & Culture Manager
Aidacare
★ ★ ★ ★ ★
At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team...
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With that we take nurturing and developing our team seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.
Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.
Tom Pospieszny
National Manager People & Culture
Aidacare

Adrienne Jerram
Director of Marketing and Customer Experience
SDN Children's Services
★ ★ ★ ★ ★
We've worked with Charmaine since 2017 to support our services, as her approach is around being...
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your authentic self and engaging with families with integrity. She has years of experience in training people to support families, how to communicate effectively and how to be a trusted advisor.
The training covered key connection points, mindset, projection, assumptions, bias, language, intent, reading others and adapting to the families. Charmaine ensures that it’s all about the family and discusses how each touchpoint can wow and excite a family about the centre.
Charmaine’s superpower is bringing passion and excitement to the role we play, keeping everyone engaged, keeping it on point, practical, and relevant and weaving relevant stories. Within an hour you can see a shift in their attitude and intent.Â
Adrienne Jerram