How to motivate your team

I was fortunate enough to be put on a Situational Leadership program 20 years ago and it blew me away! Up to then I thought I was really reading my team and knew how to support them. How little did I know! 

How to build trust, increase engagement and motivation

The Situational Leadership model is a highly effective tool for sales leaders, as it helps them to adapt their leadership style to meet the needs of their sales team and to achieve better results. By recognising that different individuals and situations require different approaches to leadership, sales leaders can use the Situational Leadership process to better understand the developmental level of their sales team and to provide the right balance of direction and support.

Building strong relationships in your team

One of the key benefits of the Situational Leadership model for sales leaders is that it helps them to build stronger relationships with their sales team. By understanding the developmental level of each salesperson, sales leaders can provide the right level of support and guidance, which can lead to greater engagement, motivation, and productivity. For example, a sales leader can use a directive style to provide clear direction and guidance to a salesperson who is just starting out, while shifting to a coaching style as the salesperson becomes more experienced and confident.

Reading your team, do they need support, guidance or anonymity

Another benefit of the Situational Leadership model is that it helps sales leaders to be more effective in a variety of sales situations. By recognising that different individuals and situations require different leadership styles, sales leaders can be more responsive and flexible in their approach, which can lead to better outcomes for both the sales team and the organisation. For example, a sales leader can use a coaching style to help a salesperson who is struggling with a difficult customer, while using a delegating style to allow a confident and experienced salesperson to take ownership of a complex sale.

In addition, the Situational Leadership model can also be used to improve communication and collaboration within sales teams. By encouraging different perspectives and ideas, sales leaders can create a culture that values diversity and inclusiveness, which can lead to greater collaboration, creativity, and innovation. This can drive the success of the sales team and the organisation, as well as improve customer satisfaction and loyalty.

Grow your skills as a leader

Furthermore, the Situational Leadership model can also help sales leaders to develop their own leadership skills and to continually grow and improve as leaders. By being intentional about adapting their leadership style to meet the needs of their sales team, sales leaders can learn from their experiences and develop a better understanding of their sales team and the sales process. This can lead to improved performance and outcomes for both the sales leader and their sales team.

In conclusion, the Situational Leadership model is a highly effective tool for sales leaders, as it provides a flexible and adaptable framework for leadership that allows sales leaders to better understand the needs of their sales team and to achieve better results. By using the Situational Leadership model, sales leaders can build stronger relationships with their sales team, be more effective in a variety of sales situations, improve communication and collaboration within their sales teams, and continually develop their own leadership skills. The Situational Leadership model is a valuable tool for sales leaders looking to achieve better outcomes for themselves, their sales team, and their organisation.

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Piece written by Charmaine Keegan,  author of over 20 eBooks, is a sought-after guest speaker, panellist, and keynote. She is a Certified Trainer Extended Disc System, of Situational Leadership, of NLP (how we operate), Hypnotherapy (unconscious communication) and Timeline Therapy (recognising your beliefs about sales and money – and recognising that of your customer). She has studied the psychology of human behaviour and is considered an absolute authority and true expert on sales techniques. She has ‘walked the walk‘ so her content, programs and key notes are highly practical and focused on results.

Smarter Selling is sales and mindset coaching for high performing leaders and teams