How Secure are your Key Accounts? What are ‘key accounts’? These are the clients, that if lost, you would mourn. Their loss will have a catastrophic impact on your business. This aligns with the 80/20 rule*, now leaning more towards 90/10, signifying that 90% of...
Let me throw some statistics around. Recent studies have shown that – 80% of prospective clients are finding you first and By the time they reach out to you, they have looked at your website an average of 12 times 70% of their buying decision on your offerings...
There are a multitude of reasons why salespeople are not managing to sell.For reasons that can range from the obvious to the (in most part) unconsciousness.Common ‘obvious’ reasons include: They don’t really know what they are selling. They know what they are selling...
Maximising your teams’ conference presence Top line – why are we attending a conference?As a delegate or to host a trade stand?What’s the conference attendance purpose? Either way, your company has likely chosen to invest in you attending a conference to...
Sometimes I find myself with salespeople who don’t stop selling, and what I mean by that is; they’ve understood the client, the client has decided to come on board, and the rep has not stopped selling. We call this “Selling Past the Finishing...
When I first started in sales it was clear, we were ‘pushing’ a product (service or solution). Now, assuming you have done the sales process it should be a ‘pull’ – meaning the clients pulls the business of you. They want what you have. You are aligned. They...
